Performance Marketing Executive

Digital ROI; Pune District; On-site; INR 400,000 - 600,000; Full time

Job summary

Digital ROI in Pune seeks a Digital Marketing Executive to own paid campaigns across Google Ads and Meta Ads, collaborating with senior marketers to drive measurable results for clients.

You will manage budgets, test strategies, and deliver clear performance reports. With 1–2 years of hands-on experience and a data-driven mindset, you will influence campaigns and optimize CPA, ROAS, CTR, and CPL. Bachelor’s degree preferred.

Qualifications

• 1–2 years of hands-on experience independently managing paid campaigns on Google Ads or Meta Ads Manager.
• Strong knowledge of CPA, ROAS, CTR metrics and optimization strategies.
• Excellent client communication and reporting skills.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads.
• Set up conversion tracking and measure performance against targets.
• Prepare regular performance reports and present insights to clients.
• Guide junior team members on campaign setup and optimization.

Skills

Paid media management

Client communication

Data-driven optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Landing page optimization

Job description

You'll take ownership of paid campaigns across platforms, work closely with senior marketers, and help deliver measurable results for our clients.

• Role - Digital Marketing Executive
• Experience - 1-2 Years
• Type - Full-time

About Digital ROI

Digital ROI (Digimonk Marketing Pvt. Ltd., est. 2018) is a Pune-based performance marketing agency. We grow qualified leads and online sales for 50+ brands across healthcare, solar, education, D2C e-commerce, B2B and finance.

Platform partnerships:

• Meta Business Partner

What we do for clients:

• Paid media: Google, Meta and LinkedIn ads.
• Creative: data-led ad copy, statics and videos.
• Landing pages: high-converting pages and funnels.
• WhatsApp automation: instant follow-ups and nurturing.
• CRM automation: lead routing and pipeline management.
• Analytics: tracking, reporting and attribution.
• Plan, launch, and independently manage paid campaigns on Google Ads and Meta Ads.
• Own campaign performance against targets for CPA, ROAS, CTR, and CPL, including budget pacing and allocation.
• Build and run structured testing frameworks across audiences, ad copy, creatives, and landing pages, and scale what works.
• Set up, audit, and troubleshoot conversion tracking using the Google Pixel and Meta Pixel to ensure accurate data.
• Create media plans covering channel selection, budget distribution, and campaign scheduling, and recommend where to scale or cut spend.
• Prepare daily, weekly, and monthly performance reports, present insights and recommendations directly to clients, and act as a point of contact for campaign queries.
• Guide and support junior team members on campaign setup, optimization, and reporting.

Requirements:

• 1–2 years of hands-on experience independently managing paid campaigns on Google Ads or Meta Ads Manager.
• In-depth knowledge of Google Ads (Search, Performance Max, Display, YouTube) or Meta Ads Manager (Advantage+, custom and lookalike audiences).
• Strong media planning skills, with the ability to build channel-wise plans, allocate budgets, and justify spend decisions to clients.
• Confident communicator who can present performance insights and recommendations directly to clients.
• Bachelor's degree in Marketing, Business or a related field (preferred, not mandatory).

Good to Have:

• Agency or multi-client experience.
• Exposure to LinkedIn Ads, taboola or other channels
• Experience handling client communication