Performance Marketing Executive

JITO; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

A performance marketing firm in Mumbai is seeking an entry-level candidate to manage ad campaigns and ensure lead optimization. This role entails executing Meta ad campaigns, maintaining performance reports, and collaborating with creative teams. Candidates should have an understanding of performance marketing and be capable of reporting metrics. This position is on-site, with opportunities for career growth in marketing and analytics.

Qualifications

• Entry-level experience in performance marketing and campaign management.
• Understanding of CRM and automation tools.
• Ability to analyze and improve campaign performance metrics.

Responsibilities

• Execute and manage Meta ad campaigns, including localized and co-branded campaigns.
• Ensure leads flow accurately into WhatsApp and CRM systems.
• Prepare weekly performance reports detailing ad spend and lead outcomes.
• Collaborate with creative teams to optimize marketing materials.

Skills

Performance marketing

Campaign optimization

WhatsApp automation

CRM systems

Reporting

Job description

Modernizing Trends Private Limited • Mumbai • Posted in 2 months • Updated in 2 months

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: EntryLevel

Travel Requirements:

Skills:

Performance marketing at MTPL is focused on measurable business outcomes, not vanity metrics. This role exists to:

• Generate qualified demand for display partners
• Support a measurable, end-to-end sales funnel
• Demonstrate clear ROI that enables partners to commit to recurring fees

The objective of this role is to ensure consistent execution and optimisation of performance campaigns, allowing leadership to remain focused on strategy.

Responsibilities

1. Campaign Execution & Optimization

   • Execute and manage Meta ad campaigns (primary channel)
   • Launch and optimize
     1. Localized, pin code-based campaigns
     2. Co-branded campaigns with display partners
   • Continuously monitor and improve
     • Click-through rate (CTR)
     • Cost per lead (CPL)
     • Lead quality (not just lead volume)

2. Funnel Discipline (Critical Responsibility)

   • Ensure all leads flow accurately into
     1. WhatsApp automation
     2. CRM systems
   • Identify and flag issues related to
     1. Poor lead quality
     2. Funnel drop-offs
     3. Breaks in WhatsApp or CRM workflows

   This role focuses on early issue detection and reporting, not final decision-making.

3. Reporting & Transparency

   • Prepare and maintain weekly performance reports, covering
     1. Ad spend
     2. Total leads
     3. Qualified leads
     4. Visits or demos booked
     5. Closures (where data is available)
   • Reports should be
     • Clear
     • Simple
     • Objective and non-defensive

   The goal is transparency—highlighting gaps clearly to enable improvement.

4. Creative Coordination

   • Collaborate with
     1. Graphic designers
     2. Video editors
     3. External agencies
   • Ensure creatives follow a clear Pain → Product → Payoff framework
   • Proactively flag creatives that are
     • Unclear or confusing
     • Overly brand-focused
     • Not optimized for conversions