Performance Marketing Executive

Dermalist Skincare; Mumbai; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Dermalist is seeking a Performance Marketing Executive with hands-on experience in the D2C skincare/beauty industry. The role involves planning, executing, analysing, and optimising paid campaigns to drive customer acquisition, revenue growth, and overall business performance.

Based in Mumbai and on-site, you will manage campaigns across Meta Ads, Google Ads and other paid platforms; monitor ROAS, CAC, CTR, CPC, CPM, CVR and AOV; test audiences and creatives; and collaborate with Creative,

Qualifications

• 2–4+ years of experience in Performance Marketing.
• Mandatory experience with a D2C skincare/beauty brand.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Solid understanding of GA4, tracking, attribution, and performance analytics.
• Experience managing and scaling paid media budgets.
• Based in Mumbai and on-site.

Responsibilities

• Manage and optimise Meta Ads, Google Ads, and other paid campaigns.
• Drive customer acquisition, conversions, revenue, and scalable growth.
• Monitor ROAS, CAC, CTR, CPC, CPM, CVR, AOV, CPA.
• Manage budgets and optimise spends across platforms and audiences.
• Test new audiences, creatives, and campaign structures.
• Collaborate with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams.
• Analyse performance and provide data-driven recommendations.
• Plan campaigns for product launches, offers, and festive sales.
• Conduct competitor and market analysis.
• Maintain campaign reports, dashboards, and trackers.

Skills

Performance Marketing

D2C skincare/beauty

Meta Ads Manager

Google Ads

GA4 & Attribution

Paid media budgets

Analytical skills

Mumbai based

Job description

Dermalist is looking for a Performance Marketing Executive with hands‑on experience in the D2C skincare/beauty industry. The ideal candidate will be responsible for planning, executing, analysing, and optimising paid marketing campaigns to drive customer acquisition, revenue growth, and overall business performance.

Job Details

Company: Dermalist

Location: Mumbai, Maharashtra

Work Mode: On-site

Employment Type: Full-time

Experience: 2–4+ years

About the Role

Dermalist is looking for a Performance Marketing Executive with hands‑on experience in the D2C skincare/beauty industry. The ideal candidate will be responsible for planning, executing, analysing, and optimising paid marketing campaigns to drive customer acquisition, revenue growth, and overall business performance.

Key Responsibilities

• Manage and optimise campaigns across Meta Ads, Google Ads, and other paid platforms.
• Drive customer acquisition, conversions, revenue, and scalable growth.
• Monitor key metrics including ROAS, CAC, CTR, CPC, CPM, CVR, AOV, and CPA.
• Manage campaign budgets and optimise spends across platforms, audiences, products, and campaigns.
• Test new audiences, creatives, campaign structures, and offers.
• Work closely with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams.
• Analyse campaign performance and provide data-driven recommendations.
• Plan performance campaigns for product launches, offers, festive campaigns, and sales.
• Conduct competitor and market analysis.
• Maintain campaign reports, dashboards, and performance trackers.
  

Requirements

• 2–4+ years of relevant experience in Performance Marketing.
• Mandatory experience with a D2C skincare/beauty brand.
• Strong hands‑on experience with Meta Ads Manager and Google Ads.
• Good understanding of GA4, tracking, attribution, and performance analytics.
• Strong knowledge of D2C customer acquisition, conversion funnels, remarketing, and revenue growth.
• Experience managing and scaling paid media budgets.
• Strong analytical, problem‑solving, and communication skills.
• Must be currently based in Mumbai and comfortable working on‑site.
  

Preferred Candidate Profile

Candidates with experience working with established D2C skincare/beauty brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or similar brands will be strongly preferred.

Candidates without relevant D2C skincare/beauty experience may not be considered for this position.