Marketing and Content Strategist

Dermalist Skincare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Dermalist is seeking a Marketing & Content Strategist to develop impactful marketing strategies and engaging content to strengthen our brand presence, connect with consumers, and support business growth in Mumbai.

The role requires 2–5 years of experience in Content Strategy, Marketing, Brand Marketing, or a similar role, with a focus on skincare/beauty. Strong storytelling, copywriting, and digital campaign skills are essential to drive campaigns and brand storytelling.

Qualifications

• 2–5 years of experience in Content Strategy or Marketing roles.
• Experience in skincare, beauty, D2C, FMCG, or lifestyle preferred.
• Strong storytelling, copywriting, and communication skills.

Responsibilities

• Develop and execute marketing and content strategies aligned with brand and business goals.
• Plan and manage monthly content calendars across Instagram, YouTube, website, email, and other platforms.
• Create engaging content concepts, campaign ideas, brand stories, and communications for skincare audiences.
• Collaborate with creative, influencer, performance marketing, and product teams to execute campaigns.
• Track skincare, beauty, social media, and consumer trends and turn insights into content opportunities.
• Conduct competitor and consumer research to identify new marketing opportunities.
• Develop creative briefs, campaign messaging, and content directions.
• Monitor content performance and use insights to improve reach, engagement, and conversions.
• Maintain consistency in Dermalist’s brand voice, messaging, and positioning.

Skills

Content Strategy

Brand Marketing

Social Media

Copywriting

Storytelling

Digital Campaigns

Influencer Marketing

Data-driven

Multitasking

Job description

Dermalist is looking for a Marketing & Content Strategist who can develop impactful marketing strategies and engaging content to strengthen our brand presence, connect with consumers, and support business growth.

Key Responsibilities

Marketing & Content Strategist

Company: Dermalist

Location: Mumbai

Experience: 2–5 Years

Employment Type: Full-time

About the Role

Dermalist is looking for a Marketing & Content Strategist who can develop impactful marketing strategies and engaging content to strengthen our brand presence, connect with consumers, and support business growth.

Key Responsibilities

• Develop and execute marketing and content strategies aligned with brand and business goals.
• Plan and manage monthly content calendars across Instagram, YouTube, website, email, and other digital platforms.
• Create engaging content concepts, campaign ideas, brand stories, and communication for skincare and beauty audiences.
• Work closely with creative, influencer, performance marketing, and product teams to execute campaigns.
• Track skincare, beauty, social media, and consumer trends and turn relevant trends into content opportunities.
• Conduct competitor and consumer research to identify new marketing opportunities.
• Develop creative briefs, campaign messaging, and content directions.
• Monitor content performance and use insights to improve reach, engagement, and conversions.
• Maintain consistency in Dermalist’s brand voice, messaging, and positioning.

Requirements

• 2–5 years of experience in Content Strategy, Marketing, Brand Marketing, or a similar role; experience in skincare, beauty, D2C, FMCG, or lifestyle is preferred.
• Strong understanding of content marketing, social media, and digital consumer behaviour.
• Excellent storytelling, copywriting, and communication skills.
• Creative thinker with a strategic and data-driven approach.
• Strong understanding of Instagram, YouTube, influencer marketing, and digital campaigns.
• Ability to manage multiple projects in a fast-paced environment.