Performance Marketing Executive

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) is seeking a Performance Marketing Executive with 3–5 years of experience to lead paid media strategy across Meta and Google. The candidate will optimize campaigns, track CAC/ROAS, and align ad messaging with landing experiences to drive revenue.

The role requires strong analytics using GA4, GTM, and Shopify, with a knack for building dashboards, testing growth levers, and cross-functional collaboration to maximize impact.

Qualifications

• 3+ years in performance marketing (3-5 years)
• Expert in Meta and Google ads strategy and optimisation
• Strong analytics via GA4/GTM
• Experience with landing page alignment and creative briefing
• Proven ability to drive revenue through data-driven decisions

Responsibilities

• Develop and execute paid media campaigns across Meta and Google
• Optimise campaigns for CAC/ROAS
• Build dashboards to track performance
• Collaborate cross-functionally with creative and product teams
• Analyse funnel and landing experiences

Skills

Paid media strategy

Campaign optimisation

Performance analytics

Creative briefing

Conversion optimisation

CAC/ROAS tracking

Dashboards

Growth experiments

Data-driven decisions

Cross-functional collaboration

Tools

GA4

GTM

Shopify

Job description

Exciting Opportunity – Performance Marketing Executive

Experience: 3 to 5 years

Expert in paid media strategy, campaign optimisation, and performance analytics across Meta and Google platforms. Skilled in creative briefing, conversion optimisation, and aligning ad messaging with landing experiences. Strong in CAC, ROAS, and funnel tracking using GA4, GTM, and Shopify. Adept at building dashboards, testing growth levers, and driving measurable revenue impact through data driven decisions, creative instinct, and cross functional collaboration.