Performance Marketing

Shivalik Institute of Real Estate; Ahmedabad District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Shivalik Institute of Real Estate is seeking an experienced Performance Marketing Specialist to own and scale digital lead-generation campaigns with a strong focus on Meta Ads (Facebook & Instagram). The role requires hands-on campaign strategy, audience targeting, creative testing, budget optimization, and performance analytics to drive lead quality and conversions.

You will manage end-to-end funnels, test creatives and audiences, and report insights regularly.

Qualifications

• 2–5 years hands-on performance marketing experience.
• Proven Meta Ads campaign ownership.
• Experience in education/real estate lead-gen preferred.
• Certifications in Meta Blueprint or Google Analytics are a plus.

Responsibilities

• Plan, launch, manage, and optimise Meta Ads campaigns across Facebook & Instagram.
• Develop performance marketing strategies aligned with admissions objectives.
• Manage complete campaign funnels: Audience → Ad → Lead.
• Conduct continuous A/B testing of creatives, copy, audiences, placements, and structures.
• Monitor and optimise CPL, CTR, CPM, CPC, Lead Quality, Conversion Rate and ROAS.
• Coordinate with sales/admissions to improve lead quality and targeting.
• Prepare regular performance reports and actionable recommendations.
• Stay updated with Meta algorithm changes and new formats.

Skills

Meta Ads Manager

Lead Generation

Campaign Optimization

Audience Research

A/B Testing

Performance Analytics

Budget Management

Lookalike Audiences

Creative Testing

GA4 / Google Analytics

Excel / Sheets

Education

Bachelor’s degree in Marketing/Business/Digital Marketing

Job description

Role Overview

We are looking for an experienced Performance Marketing Specialist to own and scale our digital lead-generation campaigns, with a strong focus on Meta Ads (Facebook & Instagram).

Role Overview

We are looking for an experienced Performance Marketing Specialist to own and scale our digital lead-generation campaigns, with a strong focus on Meta Ads (Facebook & Instagram).

The ideal candidate should be hands‑on with campaign strategy, audience targeting, creative testing, budget optimization, lead‑generation funnels, and performance analytics. This role requires someone who can go beyond campaign execution and take ownership of the numbers from lead generation to lead quality and conversion.

Key Responsibilities

• Plan, launch, manage, and optimise Meta Ads campaigns across Facebook & Instagram.
• Develop performance marketing strategies aligned with business and admissions objectives.
• Manage complete campaign funnels: Audience → Ad → Lead.
• Conduct continuous A/B testing of creatives, copy, audiences, placements, and campaign structures.
• Monitor and optimise key metrics including CPL, CTR, CPM, CPC, Lead Quality, Conversion Rate and ROAS.
• Analyse campaign performance and identify opportunities to reduce acquisition costs and improve lead quality.
• Manage daily/weekly/monthly campaign budgets and pacing.
• Build and refine audiences using interest, demographic, behavioural, lookalike and retargeting strategies.
• Work closely with the creative/content team to develop high‑performing ad creatives and messaging.
• Identify which creatives, hooks, audiences and offers are driving the best results.
• Track campaign performance through Meta Ads Manager, Pixel/Events and relevant analytics tools.
• Coordinate with the sales/admissions team to understand lead quality and improve campaign targeting.
• Prepare regular performance reports, insights and actionable recommendations.
• Stay updated with Meta algorithm changes, advertising trends, new campaign formats and industry best practices.
• Take ownership of campaign performance and proactively troubleshoot underperforming campaigns.

Key Skills

Technical & Performance Skills

• Expert‑level knowledge of Meta Ads Manager
• Lead Generation & Conversion Campaigns
• Campaign Structure & Budget Management
• Audience Research & Segmentation
• Retargeting & Lookalike Audiences
• A/B Testing & Creative Testing
• Funnel Optimisation
• CPL & Lead Quality Optimisation
• Performance Analytics & Reporting
• Meta Pixel / Events / Conversion Tracking
• Basic understanding of Google Analytics / GA4
• Excel / Google Sheets for performance analysis

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, Communications or a related field.
• 2–5 years of hands‑on experience in Performance Marketing / Digital Advertising.
• Proven experience managing and optimising Meta Ads campaigns independently.
• Experience in lead‑generation campaigns is strongly preferred.
• Candidates with experience in Education, Real Estate, Training, or other lead‑driven businesses will be preferred.
• Certifications in Meta Blueprint, Google Analytics or Digital Marketing will be an added advantage.