Senior Manager - Performance Marketing

upGrad; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

upGrad is seeking a Senior Manager – Performance Marketing to lead paid digital acquisition across Meta, Google, LinkedIn, YouTube and other platforms. The role blends strategic thinking with hands-on execution to drive high-quality leads and measurable business impact.

You will own performance measurement, optimize campaigns, manage budgets, run A/B tests, and collaborate with content, design and product teams to create effective ads and landing experiences.

Qualifications

• 6+ years of hands-on experience managing paid advertising campaigns across Google, Meta, LinkedIn, including Demand Gen & Perf. Max.
• Proven experience in lead generation and performance-driven marketing.
• Strong expertise in campaign optimization, budget allocation, and performance forecasting.
• Solid experience with A/B testing and experimentation frameworks.
• Good working knowledge of analytics tools such as Google Analytics.
• Hands-on experience with Tableau, Salesforce, and Zapier is a strong plus.
• Advanced proficiency in Excel and comfortable working with large data sets.
• Up-to-date with latest trends, tools, and best practices in digital marketing and measurement.
• Experience in landing page optimization and funnel optimization preferred.

Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across Meta, Google (Demand Gen & Perf. Max), LinkedIn, YouTube and other biddable platforms.
• Own performance measurement across channels and regularly report on ROAS, CAC, CPL, and conversion metrics.
• Optimize media spends and campaign performance using data-driven insights and experimentation.
• Identify new growth opportunities, channels, and scalable acquisition strategies.
• Collaborate with content, design, and product teams to develop high-performing ad creatives and landing experiences.
• Analyze end-to-end customer journeys across multiple touchpoints and channels.
• Set up, track, and optimize conversion points and user funnels to improve lead quality and conversion rates.
• Drive A/B and multivariate testing across ads, creatives, landing pages, and funnels.
• Stay ahead of emerging ad formats, platforms, and marketing technologies, and provide adoption recommendations.

Skills

Paid advertising

Lead generation

Campaign optimization

A/B testing

Google Ads

Meta Ads

LinkedIn Ads

Analytics

Excel

Data analysis

Tools

Tableau

Salesforce

Zapier

Excel

Job description

About the job - Senior Manager – Performance Marketing

Experience:

6–10 years

Function:

Growth / Performance Marketing

About The Role:

We’re looking for a results-driven Senior Manager – Performance Marketing to lead and scale our paid digital acquisition efforts across multiple platforms. This role requires a strong balance of strategic thinking, hands-on execution, and deep analytical expertise to drive high-quality leads and measurable business impact.

Key Responsibilities:

• Plan, execute, and optimize paid digital marketing campaigns across Meta, Google (Demand Gen & Display), LinkedIn, YouTube and other Biddable ad platforms
• Own performance measurement across channels and regularly report on ROAS, CAC, CPL, and conversion metrics.
• Optimize media spends and campaign performance using data-driven insights and experimentation.
• Identify new growth opportunities, channels, and scalable acquisition strategies.
• Collaborate closely with content, design, and product teams to develop high-performing ad creatives and landing experiences.
• Analyze end-to-end customer journeys across multiple touchpoints and channels.
• Set up, track, and optimize conversion points and user funnels to improve lead quality and conversion rates.
• Drive A/B and multivariate testing across ads, creatives, landing pages, and funnels.
• Stay ahead of emerging ad formats, platforms, and marketing technologies, and provide recommendations for adoption.

Requirements & Skills:

• 6+ years of hands-on experience managing paid advertising campaigns across Google (Demand Gen & Perf. Max), Meta, LinkedIn
• Proven experience in lead generation and performance-driven marketing.
• Strong expertise in campaign optimization, budget allocation, and performance forecasting.
• Solid experience with A/B testing and experimentation frameworks.
• Good working knowledge of analytics tools such as Google Analytics.
• Hands-on experience with Tableau, Salesforce, and Zapier is a strong plus.
• Advanced proficiency in Excel and strong comfort working with large data sets.
• Highly analytical mindset with the ability to translate data into actionable insights.
• Up-to-date with the latest trends, tools, and best practices in digital marketing and measurement.
• Experience in landing page optimization and funnel optimization preferred.

What We’re Looking For

• A strategic thinker who is also comfortable getting hands-on.
• Someone who thrives in a fast-paced, performance-oriented environment.
• Strong stakeholder management and cross-functional collaboration skills.