Performance Marketing Executive

VAP Group; India; On-site; INR 800,000 - 1,400,000; Full time

Job summary

VAP Group is seeking a hands-on Performance Marketer to own paid acquisition for flagship events. You will manage end-to-end campaigns on LinkedIn, Meta, and Google, optimize funnels to drive delegate registrations, and generate SPEX leads with clear CPA/ROAS targets.

Ideal candidates bring 2+ years in B2B event marketing, strong attribution, and the ability to move event rankings with SEO/SEM alongside the team. GCC/MENA market exposure is a strong plus.

Qualifications

• 2+ years in performance marketing for B2B events.
• Hands-on mastery of LinkedIn, Meta, and Google paid platforms.
• Strong grasp of attribution, lead scoring, and funnel economics.
• Working SEO/SEM knowledge and ability to move rankings with supporting teams.
• Proven experience driving large-scale registrations (1000+ attendees preferred).

Responsibilities

• Plan, launch, and optimize paid campaigns across LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads (Search, Display, YouTube, PMax) owning budgets, bids, audiences, and creative testing end to end.
• Drive paid ticket sales through structured free-to-paid delegate funnels, with clear targets on volume, CPA, and ROAS.
• Generate qualified high intent SPEX leads, with targets on volume, CPL and ROI
• Run SEO/SEM to rank event pages for priority keywords with the SEO team (event names, category terms, speaker and topic searches).
• Build reporting that ties spend to outcomes, weekly performance views the CEO and other teams can read.

Skills

B2B events experience

LinkedIn Ads

Meta Ads

Google Ads

SEO/SEM

Performance reporting

Budget management

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

Google Analytics

Excel

Job description

About The Role

Own paid acquisition across our flagship events. You'll run the full performance engine - LinkedIn, Meta, Google, and emerging paid channels to drive paid delegate tickets, feed qualified SPEX (sponsorship & exhibition) leads to sales, fill registration funnels, and push our event pages up the rankings for the keywords that matter. This is a hands‑on, numbers‑accountable role for someone who already knows how B2B events convert.

• Plan, launch, and optimize paid campaigns across LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads (Search, Display, YouTube, PMax) owning budgets, bids, audiences, and creative testing end to end.
• Drive paid ticket sales through structured free‑to‑paid delegate funnels, with clear targets on volume, CPA, and ROAS.
• Generate qualified high intent SPEX leads, with targets on volume, CPL and ROI
• Run SEO/SEM to rank event pages for priority keywords with the SEO team (event names, category terms, speaker and topic searches).
• Build reporting that ties spend to outcomes, weekly performance views the CEO and other teams can read.

Roles & Responsibilities

• Plan, launch, and optimize paid campaigns across LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads (Search, Display, YouTube, PMax) owning budgets, bids, audiences, and creative testing end to end.
• Drive paid ticket sales through structured free‑to‑paid delegate funnels, with clear targets on volume, CPA, and ROAS.
• Generate qualified high intent SPEX leads, with targets on volume, CPL and ROI
• Run SEO/SEM to rank event pages for priority keywords with the SEO team (event names, category terms, speaker and topic searches).
• Build reporting that ties spend to outcomes, weekly performance views the CEO and other teams can read.

Skills & Qualifications

• 2+ years in performance marketing, with proven B2B events / conference / expo experience this is non‑negotiable. You understand delegate funnels, sponsor/exhibitor sales cycles, and the rhythm of event campaigns.
• Hands‑on mastery of LinkedIn, Meta, and Google paid platforms (not just oversight you build and optimize yourself).
• Strong grasp of attribution, lead scoring, and funnel economics; comfortable defending every number.
• Working SEO/SEM knowledge and the ability to move rankings with supporting teams.
• Proven experience driving large‑scale registrations (1000+ attendees preferred).
• Familiarity with the GCC / MENA tech‑events market - AI, Fintech, Blockchain/Web3 or Gaming ecosystems is a strong plus.

How Success Is Measured

• Paid ticket revenue and CPA.
• Qualified SPEX leads and CPL.
• Attendee registration volume and cost per registration.
• Keyword rankings for priority terms - branded & non‑branded.
• Detailed weekly reporting with ROAS across channels.