Performance Marketing Executive

ITIO Innovex Pvt. Ltd.; Ghaziabad District; On-site; INR 223,000 - 391,000; Full time

Job summary

ITIO Innovex Pvt. Ltd. in Ghaziabad is seeking a Performance Marketing Executive to drive high-quality leads through multi-channel campaigns on Instagram, Facebook, LinkedIn, Google, YouTube and other digital platforms.

The role focuses on planning, running and optimizing ads, measuring performance, and collaborating with the sales team to improve lead quality. A data-driven, creative approach and familiarity with analytics are required.

Qualifications

• Experience running Meta Ads and Google Ads.
• Knowledge of lead generation campaigns and analytics.
• Strong analytical and problem-solving mindset.

Responsibilities

• Plan and run ad campaigns on Instagram, Facebook, LinkedIn, Google, YouTube, and other digital platforms.
• Track leads, clicks, engagement, and campaign ROI; optimize ads for better results.
• Coordinate with sales to align lead quality with campaign goals.
• Use AI tools to assist ad copy, ideas, and content creation.
• Stay updated with digital marketing trends.

Skills

Meta Ads

Google Ads

Lead generation

Google Analytics

Analytical mindset

Job description

• Job Title: Performance Marketing Executive
• Experience: 1–3 Years
• Salary: ₹20,000 – ₹35,000 (Based on Skills & Experience)

About the Role:

We are looking for a Performance Marketing Executive who can help us generate quality leads through online marketing campaigns.

The role involves running and managing ads on platforms like Instagram, Facebook, LinkedIn, Google, YouTube, and other digital channels. The main goal is to bring genuine leads, improve campaign performance, and help the business grow.

If you enjoy working with digital marketing, social media ads, analytics, AI tools, and experimenting with new growth strategies, this role is for you.

Key Responsibilities:

Plan and run ad campaigns on:

• Instagram & Facebook (Meta Ads)
• LinkedIn
• Google Ads
• YouTube Ads
• Other relevant digital platforms

Track important metrics such as:

• Leads Generated
• Clicks & Engagement
• Campaign ROI
• Generate quality leads through campaigns and lead forms.
• Monitor campaign performance and optimize ads for better results.
• Work on audience targeting, retargeting, and campaign improvements.
• Coordinate with the sales team to understand lead quality and improve results.
• Use AI tools to create ad copies, campaign ideas, and marketing content.
• Stay updated with the latest social media and digital marketing trends.

Skills Required:

• Experience running Meta (Facebook & Instagram) Ads
• Basic knowledge of Google Ads
• Understanding of lead generation campaigns
• Familiarity with Google Analytics and reporting
• Strong analytical and problem-solving mindset

Preferred:

• Experience with LinkedIn Ads
• Knowledge of landing pages and lead forms
• Experience with CRM tools

What We're Looking For:

We are looking for someone who can think beyond just posting content and understands how to generate real business leads through digital marketing.

The ideal candidate should be creative, data-driven, proactive, and willing to experiment with new marketing strategies to achieve better results.