Performance Marketing Executiv

ITIO Innovex Pvt. Ltd.; Kaushambi; On-site; INR 223,000 - 391,000; Full time

Job summary

ITIO Innovex Pvt. Ltd. in Kaushambi (Ghaziabad) is seeking a Performance Marketing Executive with 1–3 years of hands-on experience to drive quality lead generation through digital campaigns.

The role involves planning and managing ads across Meta, Google, LinkedIn, YouTube, and other digital platforms. You should be data-driven, creative, and comfortable using AI tools to craft compelling ad copy and growth strategies.

Qualifications

• Experience running Meta Ads (Facebook/Instagram).
• Knowledge of lead generation campaigns and measurement.
• Familiarity with Google Analytics and reporting.
• Strong communication and analytical problem-solving.
• Comfortable using AI tools for ad copy and ideas.

Responsibilities

• Plan and run ad campaigns on Meta, LinkedIn, Google, YouTube, and other platforms.
• Generate quality leads through campaigns and lead forms.
• Monitor performance and optimize ads for better ROI.
• Coordinate with sales to align lead quality with targets.
• Use AI tools to create ad copies and campaign ideas.

Skills

Meta Ads

Google Ads

Lead generation

Google Analytics

Communication

Analytical mindset

AI tools usage

Tools

CRM tools

AI tools (ChatGPT, Gemini)

Job description

Job Title: Performance Marketing Executive

Location: Kaushambi, Ghaziabad (Onsite)

Experience: 1–3 Years

Salary: ₹20,000 – ₹35,000 (Based on Skills & Experience)

About the Role

We are looking for a Performance Marketing Executive who can help us generate quality leads through online marketing campaigns.

The role involves running and managing ads on platforms like Instagram, Facebook, LinkedIn, Google, YouTube, and other digital channels. The main goal is to bring genuine leads, improve campaign performance, and help the business grow.

If you enjoy working with digital marketing, social media ads, analytics, AI tools, and experimenting with new growth strategies, this role is for you.

Key Responsibilities

• Plan and run ad campaigns on:
• Instagram & Facebook (Meta Ads)
• LinkedIn
• Google Ads
• YouTube Ads
• Other relevant digital platforms
• Generate quality leads through campaigns and lead forms.
• Monitor campaign performance and optimize ads for better results.
• Work on audience targeting, retargeting, and campaign improvements.
• Track important metrics such as:
• Leads Generated
• Cost Per Lead (CPL)
• Clicks & Engagement
• Campaign ROI
• Coordinate with the sales team to understand lead quality and improve results.
• Use AI tools to create ad copies, campaign ideas, and marketing content.
• Stay updated with the latest social media and digital marketing trends.

Skills Required

• Experience running Meta (Facebook & Instagram) Ads
• Basic knowledge of Google Ads
• Understanding of lead generation campaigns
• Familiarity with Google Analytics and reporting
• Good communication skills
• Strong analytical and problem-solving mindset
• Comfortable using AI tools like ChatGPT, Gemini, etc.

Preferred

• Experience with LinkedIn Ads
• Knowledge of landing pages and lead forms
• Basic SEO understanding
• Experience with CRM tools

What We're Looking For

We are looking for someone who can think beyond just posting content and understands how to generate real business leads through digital marketing.

The ideal candidate should be creative, data-driven, proactive, and willing to experiment with new marketing strategies to achieve better results.