Performance Marketing Executive

Vanee Ventures Private Limited; Bhopal; On-site; INR 500,000 - 800,000; Full time

Job summary

Vanee Ventures Private Limited in Bhopal, India, is seeking a hands-on Meta Ads specialist to own day-to-day campaigns across our D2C brands. You will structure budgets, set audiences, optimize placements, and work with the creative team to develop winning angles.

You’ll monitor ROAS, CPP, CTR, AOV, and margins daily, compare against delivered revenue, and keep data clean in Google Sheets to drive decisions with numbers rather than gut instinct.

Qualifications

• Hands-on Meta Ads experience in e-commerce or D2C accounts.
• Familiarity with Meta Business Manager, Ads Manager, and Events Manager.
• Understanding of CAC, ROAS, AOV, and contribution margin in a D2C context.
• Experience with Shopify analytics and basic Google Sheets functions.
• Ability to articulate why a campaign performed well, not just that it did.

Responsibilities

• Own day-to-day Meta Ads campaigns across multiple brands — structure, budgets, audiences, placements.
• Launch and scale new products from testing budget to profitable spend.
• Monitor ROAS, CPP, CTR, AOV, and margins daily and act on them.
• Collaborate with the creative team on ad angles and UGC briefs; prune underperformers quickly.
• Manage testing pipelines: creative, audience, and offer tests — one variable at a time.
• Reconcile ad spend against revenue (COD and prepaid) and maintain clean data in Sheets.

Skills

Meta Ads

Meta Business Manager

Unit economics

Shopify analytics

Campaign reasoning

Job description

Vanee Ventures is a bootstrapped D2C house of brands based in Bhopal. We run 6 Shopify brands across home, kitchen, organisers, wellness and lifestyle — built and scaled entirely in-house by a 13-person team. No agency, no outside funding, no layers of management. Every rupee we spend is our own, which is exactly why we care about the person who spends it.

WHAT YOU'LL DO

• Own day-to-day Meta Ads campaigns across multiple brands — structure, budgets, audiences, placements
• Launch and scale new products from testing budget to profitable spend
• Watch ROAS, CPP, CTR, AOV and contribution margin daily, and act on them — not just report them
• Work with the creative team on ad angles, hooks and UGC briefs; kill what doesn't work fast
• Manage the testing pipeline: creative tests, audience tests, offer tests — one variable at a time
• Reconcile ad spend against actual delivered revenue (COD and prepaid separately), not just platform-reported numbers
• Keep campaign data clean in Google Sheets so decisions come from numbers, not gut

WHAT WE'RE LOOKING FOR

• 1-3 Years of hands-on Meta Ads experience on e-commerce or D2C accounts — you should have personally run the account, not supervised someone who did
• Comfortable with Meta Business Manager, Ads Manager, pixel/dataset basics and Events Manager
• Understand D2C unit economics: CAC, ROAS, AOV, contribution margin, and why blended ROAS is not the same as platform ROAS
• Working knowledge of Shopify analytics and Google Sheets (pivot tables, basic formulas)
• Can explain WHY a campaign worked, not just that it did

GOOD TO HAVE

• Experience with Indian COD-heavy D2C and how RTO affects real profitability
• Have scaled a single product past ₹1 lakh/day ad spend

WHY THIS ROLE

You’ll work directly with the founder, see the P&L impact of your decisions within days, and run budgets across six brands instead of one narrow account. If you want to actually learn D2C scaling rather than manage one client's calendar, this is that seat.