Digital Marketing & E-Commerce

Paracoat Products; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Paracoat Products is seeking a performance-driven ecommerce marketer to own D2C store operations, optimize marketplace listings on Amazon/Flipkart, and manage paid media campaigns with a strict ROAS focus.

You will coordinate promotions, ensure pricing accuracy,Track performance weekly and support operations on order issues when needed. Experience with D2C channels and data-driven decision making is essential.

Qualifications

• Hands-on Meta Ads Manager and Google Ads: built and optimised real campaigns.
• Marketplace seller-console fluency (Amazon Seller Central at minimum; Flipkart a plus).
• ROAS thinking: optimise for returns and cost, defend budget with data.
• Excel pivot-level analysis and weekly reporting.
• Copywriting for listings and ads that convert while keeping claims accurate.

Responsibilities

• Run the Shopify store day to day: catalog and pricing accuracy, banners and landing pages.
• Coordinate listings and promotions on Amazon, Flipkart and FirstCry; track ratings and content.
• Plan and run Meta and Google campaigns end to end; manage budgets for ROAS targets.
• Weekly reporting of spend, ROAS, CAC and marketplace performance.
• Support dispatch on D2C orders and returns; not ownership.

Skills

Meta Ads Manager

Google Ads

Marketplace fluency

ROAS thinking

Excel pivot analysis

Copywriting for listings

Tools

Amazon Seller Central

Flipkart

Shopify

Job description

Role & responsibilities

D2C store

• Run the Shopify store day to day: catalog and pricing accuracy, banners and landing pages, promotions, basic conversion improvements, order-flow monitoring.
• Keep site claims and prices aligned to the approved claims sheet certification accuracy is non-negotiable on this brand.

Marketplaces

• Own Amazon, Flipkart and FirstCry: listing content and keywords, A+/rich content coordination with design, promotions and deal events, ratings trajectory.
• Run review-generation ops systematic, policy-compliant post-purchase review asks; respond to reviews.
• Keep stock, pricing and offers in sync with operations; flag stock risks before they hit listings.

Paid media

• Plan and run Meta and Google campaigns end to end: structure, audiences, budgets, creative briefs to design, landing alignment, daily optimisation.
• Manage spend to ROAS and CAC targets; scale what returns, kill what doesn't, and say so in the weekly numbers.
• Consent-respecting data handling in remarketing and CRM flows (DPDP-aware).

Reporting & support

• Weekly numbers: spend, ROAS, CAC, conversion, marketplace performance — supplied into the consolidated report.
• Light dispatch support: coordinate with operations on D2C order issues and returns. This is support, not ownership, and stays a small share of the week.

What you won't own

• The organic calendar and community — owned by the Social Media Manager; you supply offers and launch inputs.
• Design production — briefs to the design resource.
• Dispatch and logistics ownership — operations owns it; you support on D2C order issues only.

Competencies

Must-have

• Hands-on Meta Ads Manager and Google Ads — you have built and optimised real campaigns yourself, not watched an agency do it.
• Marketplace seller-console fluency (Amazon Seller Central at minimum; Flipkart a plus): listings, keywords, promotions, account health.
• ROAS thinking: you optimise for returns up and cost down, and you can defend a budget split with numbers.
• Excel comfort: pivot-level analysis, clean weekly reporting.
• Copy sense: you can write a listing bullet and an ad primary text that convert — and keep claims accurate.

Strong plus

• Shopify familiarity; basic landing/CRO instincts.
• Meta Blueprint / Google Ads certifications.
• WhatsApp/email flow tools for post-purchase journeys; quick-commerce exposure.
• Baby-care, safety, or considered-purchase category experience.

Preferred candidate profile

1–3 years running real ad spend and/or marketplace accounts — scale matters less than ownership. Self-run projects and side businesses count if you can show the numbers. Competency over pedigree: the assessment below is the bar.

How we’ll assess you

• The audit: we give you one of our live listings — tell us ten things you'd fix, ranked.
• The budget exercise: a monthly budget to split across Meta, Google and marketplace ads for one hero product — show the logic and the expected returns.
• The ROAS scenario: a campaign's returns are falling week on week — walk us through your diagnosis sequence.

A claims-accuracy check is part of every exercise — this is a child-safety brand