Performance Marketing Executive

Digital Quester; Bhopal; On-site; INR 350,000 - 550,000; Full time

Job summary

Digital Quester in India is seeking a Performance Marketing Executive with hands-on Meta Ads experience to manage campaigns for multiple clients and drive quality leads and conversions. You will plan, launch, and optimize Facebook and Instagram campaigns, handle lead generation, remarketing, and e-commerce efforts, and work with content and design teams to create compelling ad creatives.

Proficiency in Meta Ads Manager, Business Manager, GA, and analytics is required; Google Ads experience is a

Qualifications

• 1–2 years of hands-on Meta Ads experience.
• Strong knowledge of Meta Ads Manager & Business Manager.
• Understanding of targeting, retargeting, funnels & tracking.
• Basic knowledge of Google Analytics and website tracking.
• Good analytical, communication & reporting skills.
• Google Ads experience is an added advantage.
• Whatsapp automation and e-commerce experience is a plus.

Responsibilities

• Plan, launch, and manage Facebook & Instagram campaigns.
• Handle Lead Generation, Conversion, Remarketing & E-commerce campaigns.
• Optimize campaigns based on CPL, CPA, CTR, CPC, ROAS & conversions.
• Manage Meta Pixel, CAPI, events & conversion tracking.
• Conduct audience research and A/B testing.
• Monitor budgets and improve campaign performance.
• Analyze data and prepare performance reports.
• Coordinate with content, design & video teams for ad creatives.
• Manage multiple client accounts and stay updated with Meta Ads trends.

Skills

Meta Ads

Campaign management

Lead generation

A/B testing

Analytics

Communication

Reporting

Tools

Meta Ads Manager

Business Manager

Google Analytics

Meta Pixel/CAPI

Job description

We are looking for a Performance Marketing Executive with hands‑on experience in Meta Ads who can manage campaigns, optimize performance, and generate quality leads and conversions for multiple clients.

Key Responsibilities

• Plan, launch, and manage Facebook & Instagram campaigns.
• Handle Lead Generation, Conversion, Remarketing & E-commerce campaigns.
• Optimize campaigns based on CPL, CPA, CTR, CPC, ROAS & conversions.
• Manage Meta Pixel, CAPI, events & conversion tracking.
• Conduct audience research and A/B testing.
• Monitor budgets and improve campaign performance.
• Analyze data and prepare performance reports.
• Coordinate with content, design & video teams for ad creatives.
• Manage multiple client accounts and stay updated with Meta Ads trends.

Requirements

• 1–2 years of hands‑on Meta Ads experience.
• Strong knowledge of Meta Ads Manager & Business Manager.
• Understanding of targeting, retargeting, funnels & tracking.
• Basic knowledge of Google Analytics and website tracking.
• Good analytical, communication & reporting skills.
• Google Ads experience is an added advantage.
• Whatsapp automation and e-commerce experience is a plus.