Performance Marketing Associate (Meta & Google Ads)

Globelance; Dadri; On-site; INR 401,760 - 669,600; Full time

Job summary

Globelance in Noida, Uttar Pradesh is seeking a Performance Marketing Associate to drive D2C e-commerce growth through Meta and Google Ads campaigns.

The ideal candidate will optimize strategies, analyze performance data, and collaborate with the creative team to deliver compelling ad content while managing budgets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1 year of hands-on performance marketing experience.
• Proficiency in Meta Ads Manager and Google Ads.
• Familiarity with analytics tools such as Google Analytics, Facebook Insights.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and as part of a team.

Responsibilities

• Campaign Management: Create, manage, and optimize performance marketing campaigns on Meta and Google Ads.
• Analytics & Reporting: Utilize analytics tools to track and report on key performance metrics.
• Audience Targeting: Identify and segment target audiences for effective marketing strategies.
• A/B testing to determine the most effective ad creatives and messaging.
• Collaboration: Work closely with the creative team to develop compelling ad content.
• Budget Management: Manage and allocate marketing budgets to maximize campaign effectiveness.

Skills

Campaign management

Analytical thinking

Budget management

Team collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Facebook Insights

Job description

Performance Marketing Associate

Location: Noida, Uttar Pradesh

Salary: Up to ₹60,000 per month

Experience: Minimum 1 year

Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing

Bonus: Experience in the skincare industry is a plus

Job Overview

We are seeking a motivated and results-driven Performance Marketing Associate to join our dynamic team in Noida. The ideal candidate will have a strong background in digital marketing, particularly in managing campaigns on Meta (Facebook/Instagram) and Google Ads. You will play a crucial role in driving our D2C e-commerce growth by optimizing our marketing strategies and enhancing our online presence.

Key Responsibilities

• Campaign Management:
• Create, manage, and optimize performance marketing campaigns on Meta and Google Ads.
• Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
• Analytics & Reporting:
• Utilize analytics tools to track and report on key performance metrics.
• Prepare regular performance reports and present insights to the marketing team.
• Audience Targeting:
• Identify and segment target audiences for effective marketing strategies.
• Conduct A/B testing to determine the most effective ad creatives and messaging.
• Collaboration:
• Work closely with the creative team to develop compelling ad content.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Budget Management:
• Manage and allocate marketing budgets to maximize campaign effectiveness.
• Ensure adherence to budgetary constraints while achieving marketing objectives.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum 1 year of hands-on experience in performance marketing, preferably in the D2C or e-commerce sectors.
• Technical Skills:
• Proficiency in Meta Ads Manager and Google Ads.
• Familiarity with analytics tools such as Google Analytics, Facebook Insights, etc.
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in the skincare industry or similar consumer goods.
• Knowledge of SEO and content marketing strategies.
• Familiarity with email marketing platforms and CRM tools.

Why Join Us?

• Opportunity to work in a fast-paced, innovative environment.
• Competitive salary and performance-based incentives.
• Professional growth opportunities and continuous learning.