Performance Marketing Executive

Dermalist Skincare; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dermalist Skincare in Mumbai is seeking a Performance Marketing Executive with hands-on experience in the D2C skincare space. You will plan, execute, and optimise paid campaigns across Meta Ads, Google Ads and other platforms to drive customer acquisition and revenue growth.

You will monitor ROAS, CAC, and other KPIs, collaborate with Creative, Social, Influencer, Brand, and E‑commerce teams, and provide data-backed insights to continuously improve performance and scale across campaigns and

Qualifications

• 2–4+ years in Performance Marketing for a D2C skincare brand.
• Experience with Meta Ads Manager and Google Ads essential.
• Based in Mumbai and able to work on-site.

Responsibilities

• Plan, execute, manage, and optimize campaigns across Meta Ads and Google Ads.
• Monitor ROAS, CAC, CTR, CPC, CPM, CVR, AOV, CPA, and revenue.
• Analyse campaign performance and adjust for efficiency and scale.
• Manage budgets and allocate spend across platforms and audiences.
• Test new audiences, creatives, and offers.
• Collaborate with Creative, Social, Influencer, Brand, and E‑commerce teams.
• Provide data-backed insights on ad formats and messaging.
• Prepare campaign reports and dashboards.
• Track website and landing-page performance to improve conversions.
• Conduct competitor analysis on ad strategies.

Skills

Meta Ads Manager

Google Ads

GA4 Analytics

Data analysis

D2C marketing

Campaign management

Budget management

Customer growth

Tools

Meta Ads Manager

Google Ads

GA4 Analytics

Job description

Dermalist is looking for a Performance Marketing Executive with hands‑on experience in the D2C skincare industry. The ideal candidate should have strong expertise in managing and scaling paid digital campaigns, with a clear understanding of customer acquisition, revenue growth, ROAS, CAC, and other key D2C performance metrics.

The candidate should be capable of independently planning, executing, analysing, and optimising performance marketing campaigns across multiple paid channels.

Key Responsibilities

• Plan, execute, manage, and optimise performance marketing campaigns across Meta Ads, Google Ads, and other relevant paid platforms.
• Manage campaigns across customer acquisition, retargeting, remarketing, conversion, and revenue objectives.
• Monitor and optimise key performance metrics including ROAS, CAC, CTR, CPC, CPM, CVR, AOV, CPA, and overall revenue contribution.
• Analyse campaign performance regularly and make data-driven decisions to improve efficiency and scalability.
• Manage campaign budgets and allocate spends effectively across platforms, audiences, products, and campaigns.
• Identify and test new audiences, creatives, campaign structures, offers, and growth opportunities.
• Work closely with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams to develop high-performing ad campaigns.
• Provide creative teams with data-backed insights on winning ad formats, hooks, messaging, products, and customer segments.
• Plan and execute performance campaigns for new product launches, offers, festive campaigns, sales, and brand initiatives.
• Track website and landing-page performance and identify opportunities to improve conversion rates.
• Conduct regular competitor analysis to understand advertising strategies, offers, creatives, positioning, and market trends.
• Prepare and maintain campaign reports, budget trackers, performance dashboards, and growth insights.

Requirements

• 2–4+ years of relevant experience in Performance Marketing.
• Prior experience working with a D2C skincare brand is mandatory.
• Candidates who have worked with brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or similar D2C skincare/beauty brands will be strongly preferred.
• Strong hands‑on experience with Meta Ads Manager and Google Ads.
• Good working knowledge of Google Analytics (GA4), tracking, attribution, and performance reporting tools.
• Strong understanding of D2C customer acquisition, conversion funnels, remarketing, retention, and revenue growth.
• Experience managing and scaling paid media budgets while maintaining target ROAS and CAC.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.
• Good understanding of the skincare and beauty consumer market, competitor landscape, and digital buying behaviour.
• Ability to independently manage multiple campaigns, budgets, and deadlines.
• Candidate must be currently based in Mumbai.
• Must be comfortable working on‑site from the Mumbai office.

Preferred Candidate Profile

We are specifically looking for candidates with relevant D2C skincare industry exposure and hands‑on performance marketing experience. Applicants from unrelated industries without prior D2C skincare/beauty brand experience may not be considered for this position.

Candidates with prior experience working with or managing performance marketing for leading D2C skincare brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or comparable competitor brands will be given preference.