Performance Marketing Associate

Orvera; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Orvera is seeking a Performance Marketing Associate to own day-to-day paid-media execution across LinkedIn, Google Ads, ABM display, and YouTube. You will build multi-stage retargeting funnels, manage audience segmentation, and drive daily optimization to hit CPQP targets.

The role requires 3–5 years total experience with at least 2 years managing live paid-media spend in a B2B SaaS environment, and hands-on expertise across LinkedIn and Google Ads, plus HubSpot GA4 and Looker Studio proficiency.

Qualifications

• Two or more years owning live paid-media spend in B2B SaaS with six-figure ACV and multi-quarter sales cycles.
• Hands-on LinkedIn Campaign Manager administrator-level fluency with audience builds, lookalike, and conversion API setup.
• Hands-on Google Ads administrator-level fluency: BoFu campaigns, competitor keywords, negative keywords.

Responsibilities

• Own day-to-day execution across paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent platforms, YouTube, and retargeting channels.
• Build and operate a multi-stage retargeting funnel for website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts.
• Run named-campaign-level execution: ABM LinkedIn, Google Ads BoFu, ABM display retargeting, and in-market signals; manage CPQP discipline.

Skills

Paid media management

LinkedIn Campaigns

Performance analytics

B2B SaaS

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot Marketing Hub

GA4

Looker Studio

Job description

## Role overviewRole title:: Performance Marketing AssociateFunction home:: Performance MarketingSeniority band:: 3-5 years total experience, with at least 2 years owning live paid-media spend in B2B SaaSReporting line:: Reports to the Head of Marketing, Orvera AILocation:: Pune, India (Onsite)Work model:: 5 days per week from the office. No remote or hybrid option.Shift timing:: 4:00 PM to 1:00 AM IST (aligned to US business hours for live campaign management and same-day collaboration with US-based stakeholders).## Key responsibilities* Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels. Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation.* Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts. Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.* Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.* Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.* Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.* Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment. Daily refresh; weekly review with the Head of Marketing.* Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes.### Must-have qualifications* Two or more years hands-on owning live paid-media spend in B2B SaaS with six-figure ACV and multi-quarter sales cycles. Concrete example: shipped a LinkedIn campaign at meaningful monthly spend with CPQP discipline and trailing 90-day pipeline-sourced contribution reported.* Hands-on LinkedIn Campaign Manager administrator-level fluency: matched-audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, video-ads creative spec.* Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded-search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgement.* Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4, Looker Studio. Working comfort with one or more of: 6sense, Demandbase, Mutiny, Default.* Track record of CPQP-or-equivalent pipeline-anchored measurement (not impression-or-click-anchored measurement). The candidate must be able to explain how they back-calculate paid spend to pipeline contribution without hand-waving the attribution layer.### Nice-to-have qualifications* Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.* ABM-platform administrator-level experience (versus user-level).* Meta Ads B2B retargeting experience.* Video-ads production fluency (LinkedIn video, YouTube TrueView for B2B).* Prior US-buyer-side paid-media experience.## At a glanceLocation: Pune, IndiaEmployment type: Full-TimeLocation type: On-siteDepartment: Product & Marketing