Performance Marketer

InFynd; Coimbatore District; On-site; INR 1,200,000 - 2,800,000; Full time

Job summary

InFynd is actively seeking a Growth Marketing professional to drive performance marketing, ABM, and CRO initiatives in a fast-paced B2B SaaS environment. The role focuses on demand generation, tight alignment with sales, and data-driven optimization across multiple geographies.

The ideal candidate will manage analytics dashboards, track CPL/CAC/ROAS, and partner with Product, Sales, and Customer Success to optimize go-to-market strategies, while leveraging AI tools and marketing automation to

Qualifications

• 3–8 years of experience in Performance Marketing and Demand Generation.
• Proven experience managing B2B SaaS or Technology marketing campaigns.
• Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads.
• Strong knowledge of marketing automation and CRM systems.
• Experience with GA4, GTM, and Looker Studio.
• Strong analytical and data interpretation skills.
• Experience managing high-value marketing budgets.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
• Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
• Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
• Develop and execute full-funnel demand generation campaigns across multiple geographies.

Skills

Performance Marketing

Demand Generation

ABM

GA4

GTM

Looker Studio

CRM

Tools

GA4

GTM

Looker Studio

Zoho CRM

HubSpot

Salesforce

Marketo

Demandbase

6sense

ZoomInfo

Job description

Performance Marketing & Demand Generation

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
• Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
• Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
• Develop and execute full-funnel demand generation campaigns across multiple geographies.

Account-Based Marketing (ABM)

• Build and execute ABM campaigns targeting enterprise and mid-market accounts.
• Create audience segments based on industry, company size, intent signals, and buying stages.
• Work closely with sales teams to align target account strategies.
• Design and implement automated lead nurturing workflows.
• Manage integrations between CRM, marketing automation, and advertising platforms.
• Develop lead scoring models and lifecycle marketing programs.
• Optimize lead handoff processes between marketing and sales.
• Build and execute ABM campaigns targeting enterprise and mid-market accounts.
• Create audience segments based on industry, company size, intent signals, and buying stages.
• Work closely with sales teams to align target account strategies.

Conversion Rate Optimization (CRO)

• Improve landing page conversion rates and user journeys.
• Conduct A/B testing on ads, landing pages, forms, and CTAs.
• Analyze funnel performance and identify drop-off points.
• Increase visitor-to-lead and lead-to-customer conversion rates.
• Improve landing page conversion rates and user journeys.
• Conduct A/B testing on ads, landing pages, forms, and CTAs.
• Analyze funnel performance and identify drop-off points.
• Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution

• Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
• Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
• Provide actionable insights to improve campaign performance and marketing ROI.
• Identify new acquisition channels and growth opportunities.
• Test emerging platforms, AI tools, and audience targeting strategies.
• Monitor industry trends and competitor activities.
• Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.
• Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
• Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
• Provide actionable insights to improve campaign performance and marketing ROI.
• Identify new acquisition channels and growth opportunities.
• Test emerging platforms, AI tools, and audience targeting strategies.
• Monitor industry trends and competitor activities.
• Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Marketing Automation & Lead Nurturing

• Design and implement automated lead nurturing workflows.
• Manage integrations between CRM, marketing automation, and advertising platforms.
• Develop lead scoring models and lifecycle marketing programs.
• Optimize lead handoff processes between marketing and sales.

Conversion Rate Optimization (CRO)

• Improve landing page conversion rates and user journeys.
• Conduct A/B testing on ads, landing pages, forms, and CTAs.
• Analyze funnel performance and identify drop-off points.
• Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution

• Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
• Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
• Provide actionable insights to improve campaign performance and marketing ROI.
• Identify new acquisition channels and growth opportunities.
• Test emerging platforms, AI tools, and audience targeting strategies.
• Monitor industry trends and competitor activities.
• Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Growth & Innovation

• Identify new acquisition channels and growth opportunities.
• Test emerging platforms, AI tools, and audience targeting strategies.
• Monitor industry trends and competitor activities.
• Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.
• Identify new acquisition channels and growth opportunities.

Requirements

• 3–8 years of experience in Performance Marketing and Demand Generation.
• Proven experience managing B2B SaaS or Technology marketing campaigns.
• Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads.
• Strong knowledge of marketing automation and CRM systems.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
• Strong analytical and data interpretation skills.
• Experience managing high-value marketing budgets.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Experience in AI, SaaS, MarTech, SalesTech, CRM, or Lead Generation platforms.
• Hands-on experience with Zoho CRM, HubSpot, Salesforce, or Marketo.
• Knowledge of ABM platforms such as Demandbase, 6sense, or ZoomInfo.
• Experience with website visitor intelligence and intent data platforms.
• Familiarity with AI-driven marketing tools and automation technologies.

Key Performance Indicators (KPIs)

• Generate 600+ Marketing Qualified Leads (MQLs) per month.
• Achieve target Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
• Deliver 175+ qualified demo bookings per month.
• Generate ₹50 Lakhs+ marketing-influenced pipeline monthly.
• Maintain ROAS of 4X or higher.
• Improve landing page conversion rates above industry benchmarks.
• Increase marketing contribution to revenue and ARR growth.