Performance Marketing Associate

Zingroll; Delhi; Hybrid; INR 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Zingroll in Delhi is looking for a Performance Marketing Associate to lead hands-on advertising strategy across App Store, Google, YouTube, TikTok and Meta. You will build and scale campaigns, run experiments, and mentor a future team in a fast-paced startup environment.

The role emphasizes crisp copy, strong video assets, and a deep understanding of consumer marketing. If you thrive on data, trends, and internet culture, this is your chance to shape our growth from day one.

Qualifications

• 1–2 years of app/product/consumer marketing experience.
• Ability to design and execute winning ads quickly.
• Strong copywriting and ability to craft compelling ad scripts.
• Passion for consumer products and internet culture.

Responsibilities

• Set up, manage, and scale ads on App Store, Google, YouTube, TikTok and Meta.
• Use A/B testing and ASO tactics to climb the Top Charts.
• Write clean, persuasive copy and edit videos to polish ads.
• Ensure video, audio, and font choices maximize conversions.
• Research consumers, competitors, trends, and internet culture for opportunities.
• Use data to evaluate performance and guide marketing decisions.
• Support influencer and UGC marketing initiatives.

Skills

1–2 years app/ product/ consumer mkt

Ad testing & experimentation

Copywriting & scripts

Campaign strategy & optimization

Social media marketing

Job description

We’re hiring a Performance Marketing Associate to put our app at the top of the App Store and Play Store charts. This is a hands‑on leadership position for someone who doesn't need a manual. You’ll have the opportunity to build your own team and have flexibility in terms of strategy. The goal is to get ads to work.

What You'll Do

• Set up, manage, and scale ads on App Store, Google, YouTube, TikTok and Meta.
• Use A/B testing and ASO tactics to climb the Top Charts.
• Write clean, persuasive copy and use video editing skills to polish ads.
• Use your high creative standards to ensure every video, sound, and font choice makes the ad highly convertible.
• Research consumers, competitors, trends, and internet culture to identify new opportunities.
• Use data and research to evaluate what’s working and guide marketing decisions.
• Support influencer and UGC marketing initiatives.

What We're Looking For

• You have 1–2 years of experience in app, product, or consumer marketing.
• You can spot a winning ad in two seconds and then go build the technical experiment to prove it.
• Your language skills are sharp, and your marketing copy is crisp and effective.
• You’re ready to do whatever it takes to win the #1 spot in the market.
• You’re excited about high-impact campaign moments.
• You’re passionate about consumer products, social media, and internet culture.

General Notes

• Availability: <3 weeks
• Work Type: Full-time - 6 days (Hybrid)
• Prior startup experience is highly valued.
• Compensation Range: INR 6,00,000 - INR 8,00,000 LPA (The final package depends on skills, experience, and abilities – not your degree.)