Performance Marketing

Olyv; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Job summary

Olyv, based in Bengaluru, is seeking a Marketing Associate with 0-2 years of experience, focusing on performance marketing, SEO, and ASO. This hands-on role involves executing campaigns, analyzing user behavior, conducting keyword research, and optimizing content for better visibility. Candidates should exhibit a growth mindset, strong analytical skills, and effective communication. Olyv offers an exciting opportunity to be a part of a rapidly growing fintech company.

Qualifications

• 0-2 years of experience in digital/performance marketing.
• Strong interest in growth, marketing analytics and experimentation.
• Comfortable with data in Excel or Google Sheets.
• Basic understanding of marketing funnels.
• Good written and verbal communication skills.
• High ownership mindset.

Responsibilities

• Execute and optimise campaigns on Google Ads, Meta Ads, and other channels.
• Conduct keyword research and optimise blog/content pages.
• Support keyword optimisation for Play Store and App Store listings.

Skills

Digital marketing analysis

SEO operations

Performance marketing

Communication skills

Growth mindset

Tools

Google Ads

Meta Ads

Excel

Google Sheets

AppsFlyer

GA4

Job description

About Olyv

Olyv is India’s fastest growing, fully‑automated next‑gen Fintech company that provides credit and digital savings solutions for self‑employed micro entrepreneurs, micro‑merchants, and middle/lower‑income salaried individuals.

The Role

We’re looking for a Marketing Associate (0–2 years experience) to support performance marketing, SEO, and ASO. In this hands‑on role, you’ll work closely with the marketing team to drive user acquisition, improve organic visibility, and analyze campaign performance.

Key Responsibilities

• Performance Marketing – execution and optimisation of campaigns on Google Ads, Meta Ads and other channels; monitor CPI, CPA, ROAS, track daily spends and pacing; support A/B testing for creatives, copy and targeting; analyse user behaviour with AppsFlyer, GA4, etc.
• SEO Operations – conduct keyword research, identify content opportunities, create and optimise blog/content pages, track rankings and traffic, perform internal linking and basic technical SEO hygiene; write SEO‑driven content with other writers.
• ASO – support keyword optimisation for Play Store and App Store listings; improve conversion rates by refining titles, descriptions and creatives; track app rankings, installs and competitor benchmarks; run ASO experiments on icons, screenshots and descriptions.

Requirements

• 0–2 years of experience in digital/performance marketing.
• Strong interest in growth, marketing analytics and experimentation.
• Comfortable working with data in Excel or Google Sheets.
• Basic understanding of marketing funnels (impressions → clicks → installs → conversions).
• Good written and verbal communication skills.
• High ownership mindset.