Performance Marketing Associate

Inshorts; Dadri; On-site; INR 300,000 - 540,000; Full time

Job summary

Inshorts is seeking a Marketing Associate in India to drive direct growth through performance marketing, experimentation with new channels, and collaboration with the design team. The candidate should have a strong analytical mindset, excellent communication, and proficiency in Excel and Hindi.

Graduation or Post-Graduation from a tier-1 institute and 1–4 years of hands-on experience with Google and Facebook Ads are required.

Qualifications

• Graduation or Post-Graduation from a tier-1 institute.
• 1-4 years of hands-on performance marketing experience.
• Experience with Google Ads and Facebook Ads.
• Strong analytical and communication skills.

Responsibilities

• Plan and execute performance marketing campaigns across channels.
• Create reports to analyze performance and derive insights.
• Collaborate with design to craft marketing copies and ads.
• Identify new channels and growth opportunities.
• Optimize campaigns to improve app marketing outcomes.

Skills

Analytical mindset

Excel proficiency

Hindi language

Strong communication

Startup mindset

Education

Graduation/Post-Graduation from tier-1 institute

Tools

Google Ads

Facebook Ads

Job description

Marketing Associate

As a Marketing Associate, you will be a key member of an elite team focused on driving our direct growth efforts. You wont just identify problems, but roll up your sleeves and solve them. Youll explore partnership opportunities and experiment with new channels, audiences, and creative strategies. The ideal candidate has a strong analytical/business mindset, with a focus on outcomes and pushing things across the finish line. Above all else, were looking for someone with a "can-do" attitude who wants to work in a startup environment and always finds a way to make things work.

Responsibilities will include:

• Plan & execute performance marketing campaigns across various channels
• Create reports to analyze performance and draw insights
• Work on ideation and creation of short form content for marketing copies and ads
• Collaborate on copy and design process with the in-house design team
• Explore new avenues for marketing the app
• Continually analyze and optimize a variety of online and offline marketing campaigns

Attributes we value:

• Strong analytical foundation with meticulous attention to detail.
• Strong verbal and written communication skills.
• Strong intellectual curiosity.
• Extremely organized and detail oriented.
• Analytical and creative thinking - should bring new ideas and concepts to the table
• Proficiency in Excel
• Proficiency in Hindi

Requirements

Graduation/Post-Graduation from a tier-1 institute

Work-exp : 1-4 yrs

Hands-on experience on Performance Marketing channels - Google and Facebook Ads