Performance Marketing Assistant Manager

Ceyone Marketing Private Limited; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ceyone Marketing Private Limited is seeking a hands-on Performance Marketing Assistant Manager to plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, and other paid media platforms. The role requires strong analytics, tracking, and the ability to translate insights into action to improve ROI and lead quality.

You will drive campaign development, leverage GA4/Tag Manager, and collaborate with content, design, product, and sales teams to maximize funnel performance and

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Analytics, or a related field.
• 3–5 years of hands-on experience in performance/digital marketing managing paid campaigns across Google and Meta; exposure to programmatic/Bing is a plus.
• Strong analytical mindset with the ability to read data, spot trends, and make decisions quickly.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.

Responsibilities

• Campaign Development & Optimization: Plan, launch, and manage performance campaigns across Google, Meta, and other platforms to meet CPL/CPA and ROI targets.
• Data Analytics & Reporting: Collect, organize, and analyze campaign-level data and build dashboards/reports for weekly and monthly reviews.
• Budget & Performance Management: Help plan and distribute monthly/quarterly digital marketing budgets and monitor daily spends.
• Competition & Industry Monitoring: Benchmark against competitors; stay updated on new ad formats and best practices.
• Cross-Functional Collaboration: Work with content, design, product, and sales teams to align messaging and lead flows.

Skills

Analytical mindset

Data-driven decision making

Ownership of KPIs

Campaign optimization

Education

Bachelor’s/Master’s degree in Marketing, Business, Analytics

Tools

Google Ads

Meta Ads Manager

Google Analytics/GA4

Tag Manager

Programmatic/Bing exposure

Job description

We are seeking a highly skilled anddata-driven Performance Marketing Assistant Manager to plan, execute, andoptimize digital campaigns across channels such as Google Ads, Meta Ads, andother paid media platforms. The ideal candidate will be hands-on withperformance marketing, comfortable working with analytics and tracking tools,and capable of translating insights into actions that improve ROI, leadquality, and overall business growth.

KeyResponsibilities

1.Campaign Development & Optimization

• Plan, launch, and manageperformance campaigns across Google, Meta, and other relevant platforms toachieve CPL/CPA and ROI targets.
• Continuously optimize campaignsthrough audience refinement, bidding strategies, creative testing, and funnelimprovements.
• Set up and maintain conversiontracking, pixels, UTMs, and goal measurement to ensure accurate performanceattribution.
• Design and run A/B tests (adcopies, audiences, landing pages) and present findings with clearrecommendations.

2. DataAnalytics & Reporting

• Collect, organize, and analyzecampaign-level and channel-level data to identify trends, gaps, and growthopportunities.
• Build and maintain performancedashboards/reports to share weekly and monthly results with stakeholders.
• Track and report on key metricssuch as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offsusing tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.
• Translate data into actionableinsights to improve efficiency and scale.

3.Budget & Performance Management

• Assist in planning anddistributing monthly/quarterly digital marketing budgets across channels basedon goals and historical performance.
• Monitor daily spends to ensurealignment with budgets and pacing plans.
• Recommend reallocation ofbudgets across campaigns/channels to maximize business outcomes.

4.Competition & Industry Monitoring

• Conduct regular competitor andkeyword/ad creative benchmarking to identify whitespace and new opportunities.
• Stay current on platformupdates, new ad formats, targeting capabilities, and industry best practices inperformance marketing.
• Share learnings and POVs withthe wider marketing team for continuous improvement.

5.Cross-Functional Collaboration

• Work closely with content,design, product, and sales teams to ensure ad messaging, landing pages, andlead flows are aligned.
• Provide feedbackon landing page performance and partner with teams to improve conversion rates

Requirements

Qualifications& Skills:

• Bachelor’s/Master’s degree inMarketing, Business, Analytics, or a related field.
• 3–5 years of hands-onexperience in performance/digital marketing managing paid campaigns acrossGoogle and Meta; exposure to programmatic/Bing is a plus.
• Strong analytical mindset withthe ability to read data, spot trends, and make decisions quickly.
• Proficiency in Google Ads, MetaAds Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.
• Experience with lead-genfunnels (preferred for real estate/high-value categories).
• Ability to work in a fast-paced, results-oriented environment with ownership of KPIs.