Performance Marketing Analyst Meta and Google Ads

Essenden; Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

ESSENDEN is seeking a Performance Marketing Analyst specializing in Meta and Google Ads to plan, execute, monitor and optimize paid campaigns. The role focuses on delivering high-quality leads and strong ROI across client accounts.

You will manage campaigns across Meta platforms and Google networks, conduct audience and keyword research, implement targeting strategies, analyse performance data, and report findings to the team.

Qualifications

• 12 years of hands-on experience in Meta Ads and Google Ads.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of GA4 and Google Tag Manager is preferred.
• Strong analytical and reporting skills.
• Excellent communication and ability to manage multiple client campaigns.

Responsibilities

• Plan, set up, manage, and optimise Meta Ads and Google Ads campaigns.
• Create and manage campaigns across Facebook, Instagram, Google Search, Display, Performance Max, and YouTube.
• Monitor campaign performance, budgets, CPL, CPA, CTR, CPC, ROAS, conversions, and other metrics.
• Regularly optimise campaigns based on performance data.
• Perform A/B testing of audiences, creatives, ad copies, placements, keywords, and landing pages.
• Manage and optimise daily and monthly advertising budgets.
• Track leads and conversions and improve lead quality.
• Prepare regular campaign performance reports with actionable insights.
• Stay updated with changes in Meta Ads Manager, Google Ads, GA4, tracking, attribution, and digital advertising trends.

Skills

Meta Ads

Google Ads

Lead generation

GA4 / Analytics

Campaign optimization

Data analysis

Keyword research

Audience targeting

Reporting

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

Job description

About the Role

ESSENDEN is looking for a Performance Marketing Analyst Meta & Google Ads who can plan, execute, monitor, and optimise paid advertising campaigns across Meta Ads and Google Ads.

The ideal candidate should have hands-on experience managing campaigns, analysing performance data, improving ROI, and generating quality leads for different types of businesses.

Key Responsibilities

• Plan, set up, manage, and optimise Meta Ads and Google Ads campaigns.
• Create and manage campaigns across Facebook, Instagram, Google Search, Display, Performance Max, and YouTube.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Develop effective targeting strategies based on client objectives and customer profiles.
• Monitor campaign performance, budgets, CPL, CPA, CTR, CPC, ROAS, conversions, and other key metrics.
• Regularly optimise campaigns based on performance data.
• Perform A/B testing of audiences, creatives, ad copies, placements, keywords, and landing pages.
• Identify underperforming campaigns and implement corrective strategies.
• Manage and optimise daily and monthly advertising budgets.
• Track leads and conversions and identify opportunities to improve lead quality.
• Work closely with the content, creative, and business development teams to develop high-performing ad creatives and campaigns.
• Prepare regular campaign performance reports with actionable insights.
• Analyse campaign data and provide recommendations for improving results.
• Stay updated with changes in Meta Ads Manager, Google Ads, GA4, tracking, attribution, and digital advertising trends.
• Ensure campaigns follow platform policies and best practices.

Required Skills

• 12 years of hands-on experience in Meta Ads and Google Ads.
• Good understanding of Meta Ads Manager and Google Ads.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of Google Analytics / GA4 and Google Tag Manager is preferred.
• Understanding of campaign metrics such as CPL, CPA, CTR, CPC, CPM, Conversion Rate, and ROAS.
• Ability to analyse campaign data and make optimisation decisions.
• Basic knowledge of keyword research and Google Search campaigns.
• Good understanding of audience targeting, retargeting, lookalike audiences, and remarketing.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to manage multiple client campaigns simultaneously.

Good to Have

• Experience working with a digital marketing agency.
• Experience handling campaigns across multiple industries.
• Knowledge of landing page optimisation and conversion funnels.
• Experience with lead tracking and CRM integrations.
• Basic understanding of SEO and content marketing.
• Meta Blueprint or Google Ads certifications.

What You'll Do at ESSENDEN

You won't just be managing ad campaigns. You'll be responsible for understanding why a campaign is performing, what needs to change, and how to improve the results.

You'll work with the creative and marketing teams to turn business objectives into measurable advertising campaigns.

Who We're Looking For

• Data-driven and analytical
• Curious about what makes campaigns perform
• Comfortable working with numbers and dashboards
• Proactive in testing and optimisation
• Able to take ownership of campaigns
• Comfortable handling multiple clients and deadlines
• Passionate about performance marketing and digital advertisingRole & responsibilities