Performance Marketing

Weekday AI (YC W21); Gurugram District; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

Weekday AI (YC W21) is building a trusted quick commerce platform for parents, delivering essentials in minutes. The role leads paid campaigns across Google, Meta, YouTube, and other channels, focusing on CAC/ROAS and revenue growth in Gurgaon, India.

We seek 4+ years of hands-on performance marketing experience with strong analytics to optimize campaigns, budgets, and landing pages. This full-time position offers impact in a fast-paced, mission-driven team environment.

Qualifications

• 4+ years of performance marketing experience.
• Experience managing Google Ads, Meta Ads, and YouTube campaigns.
• Strong analytics using GA/Mixpanel.
• Ability to optimize CAC/ROAS and revenue targets.

Responsibilities

• Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms.
• Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets.
• Develop and implement data-driven strategies to scale customer acquisition.
• Continuously monitor campaign performance and optimize based on insights and analytics.
• Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels.
• Conduct A/B testing across ads, creatives, audiences, and landing pages.
• Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar.
• Manage budgets effectively and allocate spends across channels for maximum ROI.
• Stay updated with industry trends, algorithm changes, and new growth opportunities.

Skills

Campaign management

Budget management

A/B testing

Analytics

Data-driven strategy

Cross-functional teamwork

Tools

Google Ads

Meta Ads

YouTube

Google Analytics

Mixpanel

Job description

Job Description:

This role is for one of Weekday’s clients
Salary range: Rs 2000000 - Rs 2500000 (ie INR 20 - 25 LPA)

Min Experience: 4+ years
Location: Gurgaon, Haryana, India
JobType: full-time

Were building the most trusted quick commerce platform for parents - delivering everything they need for their kids in minutes. Backed by Blume Ventures and currently in our 01 phase, were assembling a mission-driven team to build something truly category-defining.

• Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms.


• Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets.


• Develop and implement data-driven strategies to scale customer acquisition.


• Continuously monitor campaign performance and optimize based on insights and analytics.


• Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels.


• Conduct A/B testing across ads, creatives, audiences, and landing pages.


• Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar.


• Manage budgets effectively and allocate spends across channels for maximum ROI.


• Stay updated with industry trends, algorithm changes, and new growth opportunities.

Good-to-have skills

Product Catalog

Requirements: