Performance Marketing Executive

Promact; Vadodara; On-site; INR 600,000 - 900,000; Full time

Job summary

Promact in Vadodara (On-site) is seeking a Performance Marketing Executive with 2–5 years of experience. You will plan and execute paid campaigns on Google Ads, Meta Ads, and LinkedIn, driving user acquisition and conversions aligned with business goals.

Responsibilities include audience research, budget management, tracking setup, and ROAS optimization. Collaboration with design and content teams will be essential to create high-converting creatives.

Qualifications

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding, and improve ROAS.
• Familiarity with Google Analytics, Google Tag Manager, and UTM tracking.
• Excellent analytical and problem-solving skills.

Responsibilities

• Plan and execute paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking with UTM parameters and Google Tag Manager.
• Monitor and report on CPC, CTR, CPA, ROAS, and conversion rate.
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content teams to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data trends and audience behavior.
• Stay updated with platform changes and digital marketing trends.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Performance metrics

Analytics & Tracking

Tools

Google Analytics

Google Tag Manager

UTM tracking

Job description

Job Title: Performance Marketing Executive

Department: Founder's Office - Marketing team

Location: Vadodara (On-site)

Experience: 2–5 years

Roles & Responsibilities

• Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
• Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights, performance trends, and audience behavior.
• Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
• Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
• Excellent analytical and problem-solving skills.

Good-to-Have Skills

• Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
• Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.
• Working knowledge of landing page builders (Unbounce, Webflow, etc.).
• Familiarity with affiliate and influencer performance models.