Performance Marketing

SecNinjaz Technologies LLP; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Ownership of demand generation end to=

Build-fast, test-fast, sell-fast

Direct access to founders

Job summary

SecNinjaz Technologies LLP is seeking a hands-on Demand Generation/Performance Marketing lead to own paid advertising and email demand generation across LinkedIn, Google, and MA systems. You will build campaigns, write copy, set up tracking, and analyze results to deliver qualified pipeline for security and IT buyers.

The role requires a working understanding of B2B buyer journeys, experience with GA4/Tag Manager, and proficiency across CRM and email platforms.

Qualifications

• Bachelor's degree in marketing, business, communications, IT, or a related field.
• At least 3 years' hands-on experience in performance marketing, digital advertising, or demand generation.
• A proven track record managing LinkedIn Ads and Google Ads, plus email and automated lead-nurture campaigns.
• A solid grasp of B2B lead-generation funnels and buyer journeys.
• Working experience with GA4 and Google Tag Manager.
• Experience with a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or Pipedrive) and an email platform (HubSpot, Mailchimp, Brevo, ActiveCampaign, Klaviyo, or Marketo).
• Strong analytical skills, and confident copywriting for ads, landing pages, and email.
• Familiarity with A/B testing, conversion-rate optimisation, audience segmentation, and remarketing.
• The ability to run several campaigns, budgets, and deadlines at once, with clear written and verbal communication.

Responsibilities

• Strategy and planning: Build monthly and quarterly demand-generation plans tied to revenue targets, with forecasts for reach, traffic, leads, cost per lead, and expected pipeline contribution.
• Strategy and planning: Define target industries, accounts, job titles, keywords, and audience segments for security and IT buyers.
• Strategy and planning: Recommend budget and channel split across LinkedIn, Google, email, and retargeting.
• LinkedIn advertising: Plan and run LinkedIn Campaign Manager campaigns: Lead Gen Forms, Sponsored Content, Document and Video Ads, Conversation Ads, and website-conversion and retargeting campaigns.
• LinkedIn advertising: Build and manage matched audiences and account lists for account-based marketing by industry, company size, seniority, and skills.
• LinkedIn advertising: Test objectives, targeting, creative, and calls to action; optimise bids, budgets, frequency, and cost per lead.
• LinkedIn advertising: Connect Lead Gen Forms to the CRM.
• GoogleAds: Build and manage Search, Display, remarketing, and YouTube campaigns, structured by service, segment, geography, and search intent.
• GoogleAds: Run keyword research for high-intent commercial terms; manage match types, negatives, geographic and device targeting, and search-term hygiene.
• GoogleAds: Write and test ad copy, headlines, descriptions, extensions, and calls to action; optimise for conversions, cost per acquisition, and return on ad spend.
• GoogleAds: Setup and validate conversion tracking through Google Ads, GA4, and Google Tag Manager.
• Email marketing and automation: Plan and run campaigns for lead nurturing, product and event announcements, webinars, newsletters, and re-engagement.
• Email marketing and automation: Segment lists by industry, persona, funnel stage, behaviour, and engagement; build automated workflows for new leads, content downloads, webinar attendees, and dormant contacts.
• Email marketing and automation: Write subject lines, body copy, and calls to action; A/B test content, offers, and send times.
• Email marketing and automation: Track open, click, reply, and unsubscribe rates and deliverability; keep lists clean and compliant, including DPDP where personal data is involved.
• Email marketing and automation: Integrate email with the CRM and the sales follow-up process.
• Landing pages and conversion: Write briefs for landing pages and lead forms, and work with design and development to build and improve them.
• Landing pages and conversion: A/B test headlines, layouts, forms, and offers; analyse drop-offs and lift conversion from ad click to lead, and from lead to sales-qualified opportunity.
• Analytics and reporting: Build weekly and monthly dashboards across LinkedIn Campaign Manager, Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.
• Analytics and reporting: Report on spend, impressions, click-through rate, conversion rate, cost per lead, lead quality, pipeline, and revenue, cut by channel, campaign, persona, keyword, audience, and creative.
• Analytics and reporting: Time-marketing-source data to CRM opportunities; flag underperforming campaigns and act on them.
• Analytics and reporting: Present insights and recommendations to management.
• Sales and marketing coordination: Agree qualified-lead criteria with the sales and business-development teams, and make sure leads are routed and followed up within agreed timelines.
• Sales and marketing coordination: Run campaigns around target accounts, priority sectors, events, and sales initiatives; support account-based marketing for selected companies and decision-makers.
• Sales and marketing coordination: Collect feedback from sales on lead quality, and keep clear documentation of campaigns, audiences, budgets, assets, and results.

Skills

Performance marketing

LinkedIn Ads

Google Ads

Email nurture campaigns

B2B lead generation

GA4

Google Tag Manager

CRM usage

Copywriting

A/B testing

Conversion optimization

Budget management

Communication skills

Education

Bachelor's degree in marketing, business, communications, IT, or a related field

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Salesforce

Zoho CRM

Microsoft Dynamics

Pipedrive

Mailchimp

Brevo

ActiveCampaign

Klaviyo

Marketo

GA4

Google Tag Manager

Job description

SecNinjaz is renowned for providing world-class IT services and cybersecurity solutions globally. Founded in 2018, SecNinjaz has evolved into a leadingcybersecurity force, combining the agility and innovation of a startup with the expertise and depth of seasoned professionals.

We serve clients across various industries, including Healthcare, Fintech, Manufacturing, Telecom, Infrastructure, and e-commerce. Our solutions are always customised, future-ready, and designed to blend technical excellence, innovation,and a deep commitment to protecting the digital world.

Job Description

Rolepurpose

Thisrole owns SecNinjaz's paid advertising and email demand generationacross LinkedIn, Google, and marketing automation. The objective isqualified pipeline: bringing security and IT decision-makers to thecompany, converting them, lowering acquisition cost, and feeding thesales team. This is a hands-on role — the person builds thecampaigns, writes the copy, sets up the tracking, and reads thenumbers. A working understanding of B2B buyer journeys and theability to turn business objectives into measurable campaigns areessential.

Keyresponsibilities

Strategyand planning

• Buildmonthly and quarterly demand-generation plans tied to revenuetargets, with forecasts for reach, traffic, leads, cost per lead,and expected pipeline contribution.
• Definetarget industries, accounts, job titles, keywords, and audiencesegments for a security and IT buyer.
• Recommendbudget and channel split across LinkedIn, Google, email, andretargeting.

LinkedInadvertising

• Planand run LinkedIn Campaign Manager campaigns: Lead Gen Forms,Sponsored Content, Document and Video Ads, Conversation Ads, andwebsite-conversion and retargeting campaigns.
• Buildand manage matched audiences and account lists for account-basedmarketing by industry, company size, seniority, and skills.
• Testobjectives, targeting, creative, and calls to action; optimise bids,budgets, frequency, and cost per lead.
• ConnectLead Gen Forms to the CRM.

GoogleAds

• Buildand manage Search, Display, remarketing, and YouTube campaigns,structured by service, segment, geography, and search intent.
• Runkeyword research for high-intent commercial terms; manage matchtypes, negatives, geographic and device targeting, and search-termhygiene.
• Writeand test ad copy, headlines, descriptions, extensions, and calls toaction; optimise for conversions, cost per acquisition, and returnon ad spend.
• Setup and validate conversion tracking through Google Ads, GA4, andGoogle Tag Manager.

Emailmarketing and automation

• Planand run campaigns for lead nurturing, product and eventannouncements, webinars, newsletters, and re-engagement.
• Segmentlists by industry, persona, funnel stage, behaviour, and engagement;build automated workflows for new leads, content downloads, webinarattendees, and dormant contacts.
• Writesubject lines, body copy, and calls to action; A/B test content,offers, and send times.
• Trackopen, click, reply, and unsubscribe rates and deliverability; keeplists clean and compliant, including DPDP where personal data isinvolved.
• Integrateemail with the CRM and the sales follow-up process.

Landingpages and conversion

• Writebriefs for landing pages and lead forms, and work with design anddevelopment to build and improve them.
• A/Btest headlines, layouts, forms, and offers; analyse drop-offs andlift conversion from ad click to lead, and from lead tosales-qualified opportunity.

Analyticsand reporting

• Buildweekly and monthly dashboards across LinkedIn Campaign Manager,Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.
• Reporton spend, impressions, click-through rate, conversion rate, cost perlead, lead quality, pipeline, and revenue, cut by channel, campaign,persona, keyword, audience, and creative.
• Tiemarketing-source data to CRM opportunities; flag underperformingcampaigns and act on them.
• Presentinsights and recommendations to management.

Salesand marketing coordination

• Agreequalified-lead criteria with the sales and business-developmentteams, and make sure leads are routed and followed up within agreedtimelines.
• Runcampaigns around target accounts, priority sectors, events, andsales initiatives; support account-based marketing for selectedcompanies and decision-makers.
• Collectfeedback from sales on lead quality, and keep clear documentation ofcampaigns, audiences, budgets, assets, and results.

Requiredqualifications and skills

• Bachelor'sdegree in marketing, business, communications, IT, or a relatedfield.
• Atleast 3 years' hands-on experience in performance marketing, digitaladvertising, or demand generation.
• Aproven track record managing LinkedIn Ads and Google Ads, plus emailand automated lead-nurture campaigns.
• Asolid grasp of B2B lead-generation funnels and buyer journeys.
• Workingexperience with GA4 and Google Tag Manager.
• Experiencewith a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, orPipedrive) and an email platform (HubSpot, Mailchimp, Brevo,ActiveCampaign, Klaviyo, or Marketo).
• Stronganalytical skills, and confident copywriting for ads, landing pages,and email.
• Familiaritywith A/B testing, conversion-rate optimisation, audiencesegmentation, and remarketing.
• Theability to run several campaigns, budgets, and deadlines at once,with clear written and verbal communication.

Preferred

• Experiencemarketing to technical or security-aware buyers in cybersecurity,IT, or B2B SaaS.
• Exposureto account-based marketing for enterprise or government accounts.
• Awarenessof DPDP and data-protection basics in a marketing context.

Whatwe offer

• Ownershipof demand generation end to end for AI-augmented security servicesand AI-native products, with direct access to the founders.
• Abuild-fast, test-fast, sell-fast culture where campaigns ship andget measured, not parked.
• Realbudget and pipeline responsibility, not a support seat.