Performance Marketing Associate

Orvera AI; Pune District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Orvera AI is seeking a Performance Marketing Associate to own day-to-day paid-media execution across LinkedIn, Google Ads, ABM displays, and retargeting. You will build audience segments, set creative briefs, and optimize campaigns to drive qualified pipeline in a fast-paced B2B SaaS environment.

You will report to the Head of Marketing and collaborate with in-house design and US stakeholders. This role requires 3–5 years of experience, 5 days onsite, and alignment with US business hours.

Qualifications

• Two or more years hands-on owning live paid-media spend in B2B SaaS with six-figure ACV and multi-quarter sales cycles.
• Hands-on LinkedIn Campaign Manager administrator-level fluency: matched-audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, video-ads creative space.
• Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded-search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgement.
• Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4, Looker Studio. Working comfort with one or more of: 6sense, Demandbase, Mutiny, Default.
• Track record of CPQP-or-equivalent pipeline-anchored measurement (not impression-or-click-anchored measurement). The candidate must be able to explain how they back-calculate paid spend to pipeline contribution without hand-waving the attribution layer.

Responsibilities

• Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels.
• Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts.
• Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.
• Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.
• Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.
• Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment. Daily refresh; weekly review with the Head of Marketing.
• Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes.

Skills

LinkedIn Campaign Manager

Google Ads

HubSpot Marketing Hub

GA4

Looker Studio

Tools

6sense

Demandbase

Mutiny

Job description

Role title: Performance Marketing Associate

Function home: Performance Marketing

Seniority band: 3-5 years total experience, with at least 2 years owning live paid-media spend in B2B SaaS

Reporting line: Reports to the Head of Marketing, CallBotics

Work model: 5 days per week from the office. No remote or hybrid option. Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live campaign management and same-day collaboration with US-based stakeholders).

Responsibilities

Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels. Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation

Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts. Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.

Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.

Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.

Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.

Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment. Daily refresh; weekly review with the Head of Marketing.

Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes.

Must-have qualifications

• Two or more years hands-on owning live paid-media spend in B2B SaaS with six-figure ACV and multi-quarter sales cycles. Concrete example: shipped a LinkedIn campaign at meaningful monthly spend with CPQP discipline and trailing 90-day pipeline-sourced contribution reported.
• Hands-on LinkedIn Campaign Manager administrator-level fluency: matched-audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, video-ads creative space.
• Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded-search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgement.
• Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4, Looker Studio. Working comfort with one or more of: 6sense, Demand base, Mutiny, Default.
• Track record of CPQP-or-equivalent pipeline-anchored measurement (not impression-or-click-anchored measurement). The candidate must be able to explain how they back-calculate paid spend to pipeline contribution without hand-waving the attribution layer.

Nice-to-have qualifications

• Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.
• ABM-platform administrator-level experience (versus user-level).
• Meta Ads B2B retargeting experience.
• Video-ads production fluency (LinkedIn video, YouTube TrueView for B2B).

Learn more about us: