Performance Marketing Specialist- Thane(Real Estate)

Pillars Of Puneet; Thane; On-site; INR 600,000 - 900,000; Full time

Job summary

Pillars Of Puneet in Thane, Maharashtra is seeking a Performance Marketing Specialist to design and run targeted campaigns across Facebook, Instagram, and Google to drive lead generation and maximize ROI.

You will manage in-house efforts with one external agency, optimize CPL and conversion rates, ensure MahaRERA compliance on ads, and collaborate with Sales to improve lead quality and site visits.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 3–5 years of hands-on performance marketing experience.
• Proficiency with Meta Ads Manager and Google Ads.
• Knowledge of GA4, GTM, and conversion tracking.

Responsibilities

• Plan, launch, and optimize campaigns across Facebook, Instagram, and Google.
• Develop audience targeting strategies and run A/B tests for creatives and campaigns.
• Manage budgets of 2.5–5 lakh per month, keywords, bidding, and negative keywords.
• Improve CPL, lead quality, CTR, conversion rate, site visits, bookings, and ROI.
• Meet monthly targets: 500+ leads at CPL ≤ 600, 10% lead-to-visit conversion, 50–75 site visits.
• Ensure MahaRERA advertising requirements with project registration number and QR code displayed.
• Handle SEO and local SEO, keyword research, on-page optimization, content updates.
• Collaborate with Sales and Presales to analyze lead quality and site-visit metrics.
• Own the company website; manage pages, offers, banners, forms, content; coordinate with external devs.
• Improve website speed, UX, and conversion rate; create optimized landing pages.
• Ensure lead forms integrate with Runo CRM and fix lead-gen issues.
• Coordinate with external marketing agency on assigned activities.
• Report weekly to Marketing Manager on spend, CPL, leads, site visits, and bookings by channel.

Skills

Digital marketing

Audience targeting

A/B testing

Campaign optimization

Analytics

Communication with agencies

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Display Ads

Performance Max

GA4

Google Tag Manager

Google Search Console

Conversion tracking

Attribution

CRM (Runo)

Job description

Job Description:

The Performance Marketing Specialist will be responsible for developing and executing

targeted marketing campaigns to drive lead generation and maximize ROI. The selected

candidate will manage digital advertising efforts across various platforms, including Facebook,

Instagram, and Google, and will optimize these campaigns to enhance lead quality and

conversion rates. This role requires a deep understanding of digital marketing strategies,

audience targeting, and data analytics to effectively engage potential customers and support

business growth. You will run the function in house and coordinate with one external agency on

selected activities.

Responsibilities:

1. Plan, launch, and optimize marketing campaigns across Facebook, Instagram, and

Google.

2. Develop audience targeting strategies and conduct A/B testing for creatives and

campaigns.

3. Manage campaign budgets of 2.5 to 5 lakh per month, keywords, bidding strategies, and

negative keywords.

4. Continuously improve cost per lead (CPL), lead quality, click-through rate (CTR),

conversion rate, site visits, bookings, and return on investment (ROI).

5. Deliver against monthly targets: 500 or more leads at an average CPL of 600 or lower, a

minimum 10% conversion from lead to site visit, and 50 to 75 qualified site visits.

Performance is evaluated primarily on qualified leads, site visits and bookings, and not on

lead volume alone.

6. Ensure every advertisement and landing page meets MahaRERA advertising

requirements, with the project registration number, QR code and MahaRERA website

address displayed prominently.

7. Handle SEO and organic growth activities, including keyword research, on-page SEO,

content optimization, local SEO, and Google Business Profile management.

8. Collaborate with Sales and Presales teams to analyze lead quality, site visit metrics, and

create remarketing strategies.

9. Take ownership of the company's website and ensure it remains updated. Manage project

pages, landing pages, offers, banners, forms, and content updates. The website is

custom built on Node.js. Brief and coordinate with the external developer for website

changes.

10. Improve website speed, user experience, and conversion rate. Create and optimize

landing pages for digital campaigns.

11. Ensure all lead forms and enquiries are correctly integrated with the Runo CRM. Identify

and fix issues affecting lead generation.

12. Coordinate with the external marketing agency on the activities it handles.

13. Report weekly to the Marketing Manager on spend, CPL, lead quality, site visits and

bookings by channel.

Qualifications :

1. Bachelors degree in Marketing, Digital Marketing, Business Administration,

Communications, or a related field.

2. 3 to 5 years of hands‑on experience in performance marketing, preferably within the Real

Estate, Property, BFSI, Automobile, or similar industries.

3. Proficiency in Meta Ads Manager, Google Ads, YouTube, Display, and Performance Max

campaigns.

4. Strong knowledge of GA4, Google Tag Manager, Google Search Console, conversion

tracking, attribution, and performance reporting.

5. Certifications in Google Ads, Google Analytics, or Meta Advertising are an added

advantage.

6. Familiarity with basic HTML/CSS and CRM platforms (Runo preferred), and experience

working with sales teams and external developers.

7. Working knowledge of MahaRERA advertising requirements is an added advantage.