Performance Marketing

Fruxinfo Pvt. Ltd.; Ahmedabad District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Opportunity to manage ad budgets

Supportive work environment

Growth opportunities

Job summary

Fruxinfo Pvt. Ltd. is seeking a Performance Marketing specialist to join our Ahmedabad office. The ideal candidate will handle paid marketing campaigns on platforms like Google Ads and Meta Ads, driving measurable outcomes for clients.

With at least 2 years of experience, you should have strong analytical skills, knowledge of bidding strategies, and be comfortable with tools like Google Analytics 4 and Google Tag Manager. We offer a supportive work environment and opportunities for professional growth.

Qualifications

• Minimum 2 years of experience in performance marketing.
• Hands-on experience with Google Ads and Meta Ads is essential.
• Strong analytical skills and proficiency in numbers and Excel/Sheets.

Responsibilities

• Plan and manage paid marketing campaigns on multiple platforms.
• Optimize campaigns for CTR and conversions.
• Prepare weekly/monthly performance reports for clients.

Skills

Performance Marketing

Google Ads

Meta Ads

Keyword Research

A/B Testing

Analytical Skills

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Job description

Career in Performance Marketing at Fruxinfo

Job Title:- Performance Marketing

Experience:- 2+ Years

Job Overview

We are looking for a Performance Marketing specialist to join our Ahmedabad office. The candidate will plan, launch, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other channels to drive measurable results for our clients.

Key Responsibilities:

• Plan, set up, and manage paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other platforms.
• Perform keyword research, audience targeting, and competitor analysis.
• Optimize campaigns for CTR, conversions, ROAS, and CPA on a daily basis.
• Set up tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Run A/B tests on creatives, landing pages, and ad copy.
• Prepare and present weekly/monthly performance reports to clients and internal teams.
• Coordinate with design and content teams to deliver high-performing ad creatives.

Candidate Profile:

• 2+ years of hands-on experience running paid campaigns (Google & Meta required).
• Strong understanding of bidding strategies, audience segmentation, and funnel marketing.
• Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
• Good analytical skills and comfort with numbers, dashboards, and Excel/Sheets.
• Residing in Ahmedabad or willing to relocate.
• Google Ads / Meta Blueprint certification will be a plus.

What We Offer:

• Opportunity to manage real ad budgets across diverse industries.
• Supportive and professional work environment.
• Growth and development opportunities along with skill upgradation.