Performance Marketing Executive

DigitalAura; Hanspura; On-site; INR 420,000 - 660,000; Full time

Benefits offered by this job

Professional growth opportunities

Ongoing training and skill development

Access to leading brands

Gender-neutral, inclusive workplace

Competitive compensation

Job summary

DigitalAura in Hanspura, Ahmedabad, is seeking a Performance Marketing Executive to manage and scale Meta Ads and Google Ads campaigns for a diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

You will onboard clients, set up accounts, create campaigns, test and optimize, analyze data, and report insights, while ensuring efficient budget management. Join a dynamic team at DigitalAura.

Qualifications

• Proficiency in planning and optimizing paid campaigns on Meta Ads and Google Ads.
• Ability to define KPIs, monitor performance, and optimize budgets.

Responsibilities

• Client onboarding, understanding objectives, and defining KPIs for campaigns.
• Account setup with tracking pixels, audiences, and keywords.
• Create campaigns with objectives, creatives, targeting, and budgets.
• Test and optimize creatives, copy, and targeting; adjust bids and budgets.
• Monitor metrics via Meta Ads Manager, Google Ads, and Analytics.
• Produce monthly/weekly performance reports with insights.
• Ensure efficient budget distribution and troubleshoot issues.

Skills

Paid media strategy

Campaign optimization

Tools

Meta Ads

Google Ads

Job description

About the Role

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

Key Responsibilities

• Client Onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns
• Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
• Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
• Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and continuously refining performance through bid and budget adjustments
• Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
• Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
• Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
• Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues

What We Offer

• Professional growth opportunities
• Ongoing training and skill development
• Access to leading brands and diverse client portfolios
• Gender-neutral, inclusive workplace culture
• Competitive compensation

Work Mode: Work from Office — Hanspura, Ahmedabad

Contact: [e-mail]