Performance Marketer / Media Buyer (Leadgen & E-commerce)

Botup Technologies Pvt Ltd; Hyderabad; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Botup Technologies Pvt Ltd is seeking a data-driven Performance Marketer / Media Buyer to scale high-volume digital campaigns across Lead Generation (Auto & Home Insurance) and Direct-to-Consumer (D2C) E-commerce.

You will own end-to-end campaign scaling on Meta, Google and native networks, manage tracking with ClickFlare, and test landing pages and angles to maximize CPL and ROAS while staying compliant with ad policies.

Qualifications

• 2+ years of proven media buying for Lead Gen CPL or D2C in Tier-1 countries.
• Experience implementing tracking scripts on landing pages.
• Strong ability to read dashboards and spot bot/fake clicks; optimize spend.
• In-depth knowledge of Meta Special Ad Categories compliance.

Responsibilities

• Launch, monitor, and scale profitable paid campaigns on Meta Ads, Google Ads, and other networks.
• Optimize Lead Gen CPL funnels for Home/Auto Insurance and D2C E-commerce.
• Configure tracking via ClickFlare; set up S2S postbacks and multi-step landers.
• Collaborate with creative team to test landing pages and angles.

Skills

Lead generation

Meta Ads

E-commerce

D2C

Google Ads

Landing pages

Tracking scripts

Data analysis

Policy compliance

Tools

ClickFlare

Voluum

Binom

Job description

We are a fast-growing digital marketing company looking for a data-driven, results-oriented Performance Marketer / Media Buyer.

In this role, you will be responsible for scaling our high-volume digital campaigns across Lead Generation (Auto & Home Insurance) and Direct-to-Consumer (D2C) E-commerce.

Key Responsibilities

• Campaign Scaling: Launch, monitor, and scale profitable paid advertising campaigns on major networks (Meta Ads, Native Ad Networks, Google Ads).
• Leadgen & E-com Optimization: Manage optimization loops for high-volume Home/Auto Insurance CPL funnels and physical e-commerce product offers.
• Advanced Tracking & Flow Management: Own the tech-stack configuration inside ClickFlare tracking software. Setup Direct Method / No-Redirect flows, custom domains, multi-step landers, and secure Server-to-Server (S2S) postback integrations.
• Lander & Angle Testing: Work closely with the creative team to develop and deploy high-converting landing pages, advertorials, and native-looking review funnels.

Requirements & Technical Skillset

• Experience: 2+ years of proven media buying experience specifically handling Lead Generation CPL or D2C E-commerce in Tier-1 countries (US/CA).
• Tracking Expert: Hands-on experience with trackers like ClickFlare (or Voluum/Binom). You must know how to implement tracking scripts (cf/js) on landing pages and manage outbound parameters (cf/click/1) flawlessly.
• Data Analysis: Strong analytical mindset to read dashboards, spot bot/fake clicks, and sync real-time spends vs revenue data.
• Compliance Knowledge: Deep understanding of advertising policies (like handling Special Ad Categories on Meta) to keep ad accounts safe.

Skills: lead generation, meta ads, e-commerce, d2c, google ads, landing pages