Performance Marketer [Media Buyer - D2C]

The Cogent; Jaipur; On-site; INR 900,000 - 1,100,000; Full time

Job summary

The Cogent in Jaipur, India, seeks a Performance Marketing Specialist to manage paid media campaigns across Google Ads, Meta Ads, and other digital channels for ecommerce clients. You will develop and manage paid media strategies, conduct keyword research and budget allocation, craft ad copy and landing pages, and set up tracking with Google Analytics and Meta Pixel.

Regular reports and data-driven optimizations are required.

Qualifications

• Experience in managing performance marketing campaigns for ecommerce clients.
• Hands-on with Google Ads, Meta Ads Manager, and other platforms.
• Strong analytical skills with proficiency in tracking and attribution.
• Excellent communication and collaboration abilities.

Responsibilities

• Plan, execute, and optimize ecommerce campaigns across Google Ads, Meta Ads, and relevant platforms.
• Develop and manage paid media strategies including keyword research, audience segmentation, and budget allocation.
• Craft compelling ad copy, creatives, and landing pages to maximize conversions.
• Set up tracking with Google Analytics, Tag Manager, and Meta Pixel to measure performance.
• Monitor KPIs such as CTR, CPA, ROAS, and conversions; adjust based on data.

Skills

Google Ads

Meta Ads

Budget optimization

Analytics (GA/GA4)

A/B testing

Landing page optimization

Reporting

Communication

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Shopify

Job description

• Experience: 2 - 7 Years (Preferred in Meta and Google Ads, budget optimization)
• Employment Type: Full-Time
• Salary: Up to 10 LPA
• Budget Oversight: Manage monthly budgets of ₹50 Lakhs+.

Job Overview: We’re seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience in creating and executing performance-driven strategies for e-commerce clients.

Key Responsibilities:

• Plan, execute, and optimize e-commerce-specific individual website digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms (Shopify).
• Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.
• Craft compelling ad copy, creatives, and landing pages to maximize conversions.
• Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign performance and user behaviour.
• Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.
• Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.
• Collaborate with the design team to create engaging ad visuals.
• Provide regular performance reports with insights and recommendations.
• Stay up to date with industry trends and best practices to continuously improve campaign results.

Requirements:

• Proven experience in managing performance marketing campaigns for e-commerce clients.
• Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with conversion tracking, UTM parameters, and attribution modeling.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills.
• Experience with tools like Excel/Google Sheets for data analysis.