Performance Marketer - D2C

Denary Media; Hyderabad; On-site; INR 650,000 - 950,000; Full time

Job summary

Denary Media, a Hyderabad-based digital marketing agency, seeks a results-driven Performance Marketer to plan, run, and scale paid campaigns across Meta, Google, and other ad platforms for a diverse D2C portfolio.

You will own campaigns end to end—from audience strategy and creative testing to funnel optimisation and reporting—focusing on ROAS, CPA, and conversions.

Qualifications

• 2+ years hands-on experience in performance marketing (mandatory).
• Proven experience with D2C (direct-to-consumer) brands, including e-commerce scaling.
• Proven experience running and optimising Meta Ads and Google Ads campaigns.
• Practical experience in funnel building and conversion optimisation.
• Working knowledge of GA4, Google Tag Manager, Meta Events Manager, and pixel/conversion tracking.
• Strong analytical skills and comfort working with numbers, dashboards, and spreadsheets.
• Ability to brief and give feedback on ad creatives based on performance data.
• Ability to handle multiple client accounts and deadlines at once.
• Good communication skills and an ownership mindset.
• Prior agency experience.
• Familiarity with Shopify or similar e-commerce platforms.
• Experience on ad platforms beyond Meta and Google.
• Meta Blueprint or Google Ads certifications.

Responsibilities

• Plan, launch, and manage paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max) across multiple client accounts.
• Test and scale campaigns on other ad platforms as needed, such as LinkedIn, Snapchat, Amazon Ads, and programmatic.
• Build and optimise full-funnel strategies covering awareness, consideration, conversion, and retargeting.
• Design and improve landing pages and conversion funnels in coordination with the design and content teams.
• Run structured A/B tests on creatives, copy, audiences, bidding, and landing pages.
• Manage client budgets and pacing to hit targets on ROAS, CPA, CTR, and CPL.
• Set up and maintain tracking: Meta Pixel, Conversions API, Google Tag Manager, and GA4.
• Prepare clear weekly and monthly performance reports and present insights to clients and internal teams.
• Stay current on platform updates, algorithm changes, and new ad formats.

Skills

Performance marketing

D2C brands

Meta Ads

Google Ads

Campaign optimisation

GA4

Google Tag Manager

Meta Events Manager

A/B testing

Data analysis

Budget management

Communication

Tools

GA4

Google Tag Manager

Meta Events Manager

Job description

Location

Hyderabad, Telangana

Experience

2+ years (mandatory)

Employment Type

Full-time

Salary

As per industry standards

About Denary Media

Denary Media is a Hyderabad-based digital marketing agency that has been helping brands grow since

2016. We work with everyone from early-stage startups to Fortune 500 companies, building custom growth

strategies driven by paid advertising across Meta, Google, and other leading ad platforms. We skip

cookie-cutter playbooks and focus on what moves the needle for each client: revenue, brand recall, and

customer retention.

About the Role

We're looking for a results-driven Performance Marketer to plan, run, and scale paid campaigns across Meta,

Google, and other ad platforms for a diverse portfolio of D2C and consumer brands. You'll own campaigns

end to end, from audience strategy and creative testing to funnel optimisation and reporting, with a clear

focus on ROAS, CPA, and conversions.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads

(Search, Display, YouTube, Performance Max) across multiple client accounts.

• Test and scale campaigns on other ad platforms as needed, such as LinkedIn, Snapchat, Amazon Ads,

and programmatic.

• Build and optimise full-funnel strategies covering awareness, consideration, conversion, and retargeting.
• Design and improve landing pages and conversion funnels in coordination with the design and content

teams.

• Run structured A/B tests on creatives, copy, audiences, bidding, and landing pages.
• Manage client budgets and pacing to hit targets on ROAS, CPA, CTR, and CPL.
• Set up and maintain tracking: Meta Pixel, Conversions API, Google Tag Manager, and GA4.
• Prepare clear weekly and monthly performance reports and present insights to clients and internal teams.
• Stay current on platform updates, algorithm changes, and new ad formats.

Requirements

• 2+ years of hands-on experience in performance marketing (mandatory).
• Proven experience with D2C (direct-to-consumer) brands, including e-commerce scaling,

catalogue/Advantage+ shopping campaigns, and retention-focused campaigns (mandatory).

• Proven experience running and optimising Meta Ads and Google Ads campaigns.
• Practical experience in funnel building and conversion optimisation.
• Working knowledge of GA4, Google Tag Manager, Meta Events Manager, and pixel/conversion tracking.
• Strong analytical skills and comfort working with numbers, dashboards, and spreadsheets.
• Ability to brief and give feedback on ad creatives based on performance data.
• Ability to handle multiple client accounts and deadlines at once.
• Good communication skills and an ownership mindset.Good to Have
• Prior agency experience.
• Familiarity with Shopify or similar e-commerce platforms.
• Experience on ad platforms beyond Meta and Google.
• Meta Blueprint or Google Ads certifications.

What We Offer

• Competitive salary as per industry standards.
• Exposure to brands across industries, from startups to large enterprises.
• Hands-on ownership of real ad budgets and growth targets.
• A fast-paced agency environment with room to learn and grow.