Performance Marketer [Media Buyer - D2C]

The Cogent; Jaipur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

The Cogent in Jaipur seeks a Performance Marketing Specialist to manage and optimize paid media campaigns across Google Ads, Meta Ads, and other digital channels for ecommerce clients. You will develop performance-driven strategies, set up tracking, analyze KPIs, and collaborate with design to improve creative assets.

Experience with Shopify and budget oversight is preferred. Join a results-oriented team focused on scalable growth and data-driven decision making, with a strong emphasis on

Qualifications

• Proven experience in managing performance marketing campaigns for ecommerce clients.
• Strong analytical skills with proficiency in measurement tools.
• Budget oversight and optimization experience with large monthly budgets.

Responsibilities

• Plan, execute, and optimize ecommerce campaigns on Google Ads, Meta Ads, and Shopify.
• Develop and manage paid media strategies, including keyword research and budget allocation.
• Create ad copy and landing pages to maximize conversions.
• Set up tracking and analytics (GA, Pixel, etc.) to measure campaign performance.
• Monitor KPIs such as CTR, CPA, ROAS, and conversions; adjust strategies accordingly.
• Conduct A/B testing on creatives, ad formats, and landing pages.
• Collaborate with design to create engaging ad visuals.
• Provide regular performance reports with insights and recommendations.
• Stay updated with industry trends and best practices to improve results.

Skills

Performance marketing

Analytics

Budget management

Google Ads

Meta Ads

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

Job Title: Media Buyer [D2C Brands]

• Jaipur, Rajasthan


• Experience: 2 - 7 Years (Preferred in Meta and Google Ads, budget optimization)


• Employment Type: Full-Time


• Salary: Up to 10 LPA


• Budget Oversight: Handling and managing monthly budgets of over ₹50 Lakhs.

Job Overview:

We’re seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience in creating and executing performance-driven strategies for e-commerce clients.

Key Responsibilities:

• Plan, execute, and optimize e-commerce-specific individual website digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms [Shopify].


• Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.


• Craft compelling ad copy, creatives, and landing pages to maximize conversions.


• Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign performance and user behaviour.


• Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.


• Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.


• Collaborate with the design team to create engaging ad visuals.


• Provide regular performance reports with insights and recommendations.


• Stay up to date with industry trends and best practices to continuously improve campaign results.

Requirements:

• Proven experience in managing performance marketing campaigns for e-commerce clients.


• Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.


• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Pixel.


• Familiarity with conversion tracking, UTM parameters, and attribution modeling.


• Ability to interpret data and translate insights into actionable strategies.


• Excellent communication and collaboration skills.


• Experience with tools like Excel/Google Sheets for data analysis.