Performance Marketer [Ed Tech - Lead Generation]

The Cogent; Jaipur; On-site; INR 300,000 - 500,000; Full time

Job summary

The Cogent in Jaipur is seeking a Performance Marketing Specialist to lead paid media campaigns for Ed-Tech clients across Google Ads, Meta, and other digital channels, focusing on lead generation and e-commerce outcomes. You will plan budgets, optimize bids, craft ad copy and landing pages, set up tracking, run A/B tests, and report insights.

The ideal candidate has 2–3 years of hands-on experience with Google Ads, Meta ads, and analytics tools.

Qualifications

• Proven experience in managing performance marketing campaigns for lead generation clients.
• Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
• Experience using AI tools for planning, copy generation, audience research, analysis and automation.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with conversion tracking, UTM parameters, and attribution modeling.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills.
• Experience with Excel/Google Sheets for data analysis.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns for lead generation for Ed Tech across Google Ads, Meta Ads, and other platforms.
• Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.
• Craft compelling ad copy, creatives, and landing pages to maximize conversions.
• Set up tracking and analytics to measure campaign performance and user behaviour.
• Monitor KPIs such as CTR, CPA, ROAS, and conversion rates; adjust as needed.
• Conduct A/B testing on creatives, ad formats, and landing pages.
• Collaborate with the design team to create engaging visuals for ads.
• Provide regular performance reports with insights and recommendations.
• Stay updated with industry trends and best practices.

Skills

Google Ads

Meta Ads Manager

AI tools

Google Analytics

Google Tag Manager

Meta Pixel

Lead generation

Budget optimization

Tools

Excel/Sheets

Job description

Job Title: Performance Marketer (Ed-Tech, Lead Generation]

Jaipur, Rajasthan

Experience: 2 - 3 Years (Preferred in Meta and Google Ads, budget optimization, & Lead generation)

Employment Type: Full-Time

Salary: 3 - 5 LPA

Job Overview:

We're seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience creating and executing performance-driven strategies for both lead-generation and e-commerce clients.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns for lead generation for Ed Tech across Google Ads, Meta Ads, and other relevant platforms.
• Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.
• Craft compelling ad copy, creatives, and landing pages to maximize conversions.
• Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign performance and user behaviour.
• Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.
• Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.
• Collaborate with the design team to create engaging visuals for ads.
• Provide regular performance reports with insights and recommendations.
• Stay updated with industry trends and best practices to continuously improve campaign results.

Requirements:

• Proven experience in managing performance marketing campaigns for lead generation clients.
• Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
• Experience using AI tools (such as ChatGPT, Gemini, Claude, or similar) for campaign planning, ad copy generation, audience research, data analysis, and workflow automation.
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with conversion tracking, UTM parameters, and attribution modeling.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills.
• Experience with tools like Excel/Google Sheets for data analysis.