Performance Marketer – Google Ads & Meta Ads

Maskoid Technologies Pvt Ltd; Vadodara; On-site; INR 420,000 - 780,000; Full time

Benefits offered by this job

Career growth opportunities

Hands-on ads experience

Team collaboration

Job summary

Maskoid Technologies is a Vadodara-based digital marketing agency seeking a hands-on Performance Marketer to independently manage and optimize paid campaigns on Google and Meta. The role requires 1–3 years of hands-on experience and the ability to work directly inside Google Ads Manager and Meta Ads Manager to analyze performance and drive optimization decisions.

You will plan, create, manage and optimize campaigns across Google and Meta, manage budgets, test ad copies and landing pages, and

Qualifications

• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of Google Search Ads and Meta Lead Generation campaigns.
• Experience with keyword research and negative keywords.
• Ability to analyze campaign data and optimise independently.
• Experience handling multiple client accounts is a plus.

Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
• Manage Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, search term analysis and negative keyword management.
• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
• Manage campaign budgets and make regular bid and budget adjustments.
• Analyze campaign data and identify areas for improvement.
• Create and test different ad copies, audiences, keywords and creatives.
• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
• Prepare regular campaign performance reports and share actionable insights.
• Work with the content and design team to improve ad creatives and landing pages.
• Manage multiple client campaigns simultaneously.
• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Skills

Google Ads

Meta Ads

Keyword research

Campaign optimization

Budget management

GA4

GTM

Meta Pixel

Conversion tracking

Analytics

Education

Graduate in any relevant field

Tools

GA4

GTM

Meta Pixel

Conversion tracking

Job description

Performance Marketer – Google Ads & Meta Ads

Maskoid Technologies started its operation from Vadodara (Gujarat) with a single client in 2015. Within a few years, we have grown with more than 500+ clients worldwide and increasing every month. We are one of the best internet marketing agencies for local businesses. Innovation, Hard work and Ethics are our main pillars. We are looking for excellent talent willing to work in a fast-paced positive environment.

Full-time

Company: Maskoid Technologies

Location: Vadodara, Gujarat

Job Type: Full-time

Work Mode: Work from Office

Experience: 1–3 years

About Maskoid Technologies

Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

Job Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, YouTube and Remarketingcampaigns.
• Manage Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, search term analysis and negative keyword management.
• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
• Manage campaign budgets and make regular bid and budget adjustments.
• Analyze campaign data and identify areas for improvement.
• Create and test different ad copies, audiences, keywords and creatives.
• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
• Prepare regular campaign performance reports and share actionable insights.
• Work with the content and design team to improve ad creatives and landing pages.
• Manage multiple client campaigns simultaneously.
• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

• Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
• Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
• Good understanding of keyword research, match types, negative keywords and search term reports.
• Experience with campaign optimization and budget management.
• Understanding of CPL, CPA, CTR, conversion rate and ROAS.
• Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Good analytical and problem-solving skills.
• Ability to understand campaign data and take optimization decisions independently.
• Experience handling multiple client accounts will be an advantage.

Who We Are Looking For

We are looking for someone who is hands-on with paid advertising, not someone who has only theoretical knowledge of digital marketing.

The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.

What We Offer

• Full-time role with an established digital marketing agency.
• Opportunity to work on campaigns across different industries.
• Hands-on experience with Google and Meta advertising.
• Learning and growth opportunities.
• Professional and collaborative work environment.

Qualifications

• Graduate in any relevant field.
• Google Ads / Meta certifications are an advantage but not mandatory.
• 1–3 years of relevant hands‑on experience preferred.