Performance Marketer – Google Ads & Meta Ads

MASKOID TECHNOLOGIES; Gujarat; On-site; INR 300,000 - 600,000; Full time

Job summary

Maskoid Technologies Pvt Ltd, Vadodara, Gujarat, seeks a hands-on Performance Marketer to manage Google and Meta Ads campaigns for multiple clients. You will handle keyword research, bid optimization and conversion tracking to improve CPL, CPA and ROAS.

The role requires 1–3 years of hands-on experience and a graduate degree. Google/Meta certifications are an advantage but not mandatory. Office-based role with learning opportunities and growth potential.

Qualifications

• Hands-on experience in Google Ads and Meta Ads campaigns.
• Strong knowledge of keyword research and match types.
• Experience with GA4, GTM and conversion tracking.
• Ability to optimize campaigns and manage budgets.
• Strong analytical and communication skills.

Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
• Manage Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, search term analysis and negative keyword management.
• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
• Manage campaign budgets and make regular bid and budget adjustments.
• Analyze campaign data and identify areas for improvement.
• Create and test different ad copies, audiences, keywords and creatives.
• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
• Prepare regular campaign performance reports and share actionable insights.
• Work with the content and design team to improve ad creatives and landing pages.
• Manage multiple client campaigns simultaneously.
• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Skills

Google Ads

Meta Ads

Keyword Research

Budget Management

GA4 Tracking

Conversion Tracking

Analytics

Campaign Optimization

Communication

Education

Graduate Degree

Job description

Company Description

Maskoid Technologies started its operation from Vadodara (Gujarat) with a single client in 2015. Within a few years, we have grown with more than 500+ clients worldwide and increasing every month. We are one of the best internet marketing agencies for local businesses. Innovation, Hard work and Ethics are our main pillars. We are looking for excellent talent willing to work in a fast-paced positive environment.

Job Description

• Company: Maskoid Technologies
• Location: Vadodara, Gujarat
• Job Type: Full-time
• Work Mode: Work from Office
• Experience: 1–3 years

About Maskoid Technologies Maskoid

Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands‑on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

Job Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
• Manage Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, search term analysis and negative keyword management.
• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
• Manage campaign budgets and make regular bid and budget adjustments.
• Analyze campaign data and identify areas for improvement.
• Create and test different ad copies, audiences, keywords and creatives.
• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
• Prepare regular campaign performance reports and share actionable insights.
• Work with the content and design team to improve ad creatives and landing pages.
• Manage multiple client campaigns simultaneously.
• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

• Minimum 1 year of hands‑on experience in Google Ads and Meta Ads.
• Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
• Good understanding of keyword research, match types, negative keywords and search term reports.
• Experience with campaign optimization and budget management.
• Understanding of CPL, CPA, CTR, conversion rate and ROAS.
• Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Good analytical and problem‑solving skills.
• Ability to understand campaign data and take optimization decisions independently.
• Good communication skills.
• Experience handling multiple client accounts will be an advantage.

Who We Are Looking For

We are looking for someone who is hands‑on with paid advertising, not someone who has only theoretical knowledge of digital marketing.

The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.

What We Offer

• Full‑time role with an established digital marketing agency.
• Opportunity to work on campaigns across different industries.
• Hands‑on experience with Google and Meta advertising.
• Learning and growth opportunities.
• Professional and collaborative work environment.

Qualifications

• Graduate in any relevant field.
• Google Ads / Meta certifications are an advantage but not mandatory.
• 1–3 years of relevant hands‑on experience preferred.