Performance Marketing Manager | 5+ yrs | Pune

Talent Corner Hr Services; Pune District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Talent Corner Hr Services is seeking an experienced Performance Marketing Manager to scale D2C brands on Shopify and marketplaces such as Amazon, Myntra, and Flipkart. The role focuses on paid advertising, campaign optimization, analytics, and revenue growth, with responsibilities spanning strategy, campaign management, and tracking.

The ideal candidate has 5+ years in performance marketing, hands-on Shopify and marketplace ads experience, and a strong grasp of conversion tracking and analytics

Qualifications

• Minimum 5+ years of Performance Marketing experience.
• Experience in Fashion / Jewellery / D2C Brand [Mandatory].
• Hands-on experience managing Shopify Website Performance Marketing, Marketplace Ads (Amazon, Myntra, Flipkart, Eternz etc.).
• Strong understanding of conversion tracking and analytics.
• Ability to manage and scale high-budget campaigns.

Responsibilities

• Performance Marketing Strategy: Develop performance marketing strategies; conduct customer persona and audience research; plan customer acquisition funnels, monthly & quarterly marketing plans; build growth strategies for Website & Marketplace sales.
• Campaign Management: Plan, launch and manage Meta & Google Ads campaigns; manage advertising budgets, optimize spends; handle audience targeting, segmentation; manage retargeting campaigns.
• Marketplace Performance Marketing: Handle advertising for Amazon, Myntra, Flipkart, Eternz and other marketplaces; optimize marketplace campaigns; improve ROAS, ACOS and overall marketplace performance.
• Creative Strategy & Testing: Coordinate with the creative team for ad creatives; write high-converting ad copies; perform A/B testing; analyze creative performance, recommend improvements.
• Campaign Optimization: Budget optimization, Bid optimization; audience refinement; performance-based campaign scaling, campaign restructuring.
• Tracking & Analytics: Manage Meta Pixel, Conversion API (CAPI) and event tracking; monitor GA4, conversion tracking; track KPIs, maintain reporting dashboards.

Skills

Meta Ads

Google Ads

Shopify Performance Marketing

Amazon Ads

Myntra Ads

Flipkart Ads

GA4

GTM

Meta Pixel

Conversion API (CAPI)

Excel

Data Analysis

Tools

Shopify

GA4

GTM

Conversion API (CAPI)

Job description

We are looking for an experienced Performance Marketing Manager who has successfully scaled D2C brands across Shopify websites and leading marketplaces like Amazon, Flipkart, Myntra, Eternz, etc.

The ideal candidate should have strong expertise in paid advertising, campaign optimization, analytics, and revenue growth.

Role & responsibilities:

1] Performance Marketing Strategy:

• Develop performance marketing strategies.
• Conduct customer persona and audience research.
• Plan customer acquisition funnels, monthly & quarterly marketing plans.
• Build growth strategies for Website & Marketplace sales.

2] Campaign Management:

• Plan, launch and manage Meta & Google Ads campaigns.
• Manage advertising budgets, optimize spends.
• Handle audience targeting, segmentation.
• Manage retargeting campaigns.

3] Marketplace Performance Marketing:

• Handle advertising for Amazon, Myntra, Flipkart, Eternz and other marketplaces.
• Optimize marketplace campaigns.
• Improve ROAS, ACOS and overall marketplace performance.

4] Creative Strategy & Testing:

• Coordinate with the creative team for ad creatives.
• Write high-converting ad copies.
• Perform A/B testing.
• Analyze creative performance, recommend improvements.

5] Campaign Optimization:

• Budget optimization, Bid optimization.
• Audience refinement.
• Performance-based campaign scaling, campaign restructuring.

6] Tracking & Analytics:

• Manage Meta Pixel, Conversion API (CAPI) and event tracking.
• Monitor Google Analytics (GA4), conversion tracking.
• Track KPIs, maintain reporting dashboards.

Preferred candidate profile:

• Minimum 5+ years of Performance Marketing experience.
• Experience in Fashion / Jewellery / D2C Brand [Mandatory].
• Hands-on experience managing Shopify Website Performance Marketing, Marketplace Ads (Amazon, Myntra, Flipkart, Eternz etc.).
• Strong understanding of conversion tracking and analytics.
• Ability to manage and scale high-budget campaigns.

Required Skills:

• Meta Ads
• Google Ads
• Shopify Performance Marketing
• Amazon Ads
• Myntra Ads
• Flipkart Ads
• GA4
• GTM
• Meta Pixel
• Conversion API (CAPI)
• Excel
• Data Analysis

Location:

Pune [Nanded City]

Working Days & Time:

6 days, 9:30 AM - 6:30 PM