Performance Marketer

18th Digitech; Sector 10; On-site; INR 600,000 - 900,000; Full time

Job summary

18th Digitech in India is seeking a data-driven Digital Marketing Expert/Performance Marketing Manager with 3 to 8 years of experience to own the strategy and execution of paid media campaigns and to drive growth through CRM-driven retention.

You will lead Paid Ads across Google, Meta, LinkedIn, and TikTok, optimize campaigns, and advance organic visibility with AEO and GEO techniques while coordinating with design and content teams to maximize ROI.

Qualifications

• Experience in performance or growth marketing with proven ROI.
• Strong understanding of paid social across Google, Meta, LinkedIn and TikTok.
• Familiarity with CRM-driven lifecycle marketing and email/SMS campaigns.

Responsibilities

• Strategize, set up, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and TikTok.
• Manage budgets, monitor spend, and optimize for ROAS, CPA, CPC, and CTR.
• Execute SEO, AEO, and GEO strategies for organic growth and authority.

Skills

Paid media

SEO

CRM

Analytics

Creative

Tools

MoEngage

Brevo

dotdigital

Job description

We are looking for a data-driven, forward-thinking, and hands-on Digital Marketing Expert/Performance Marketing Manager with 3 to 8 years of experience to drive our digital growth engine. In this role, you will own the strategy and execution of paid media campaigns, leverage CRM platforms to maximize customer retention, and spearhead next-generation organic visibility through modern SEO, AEO, and GEO practices.

Role & responsibilities

1. Performance Marketing (Paid Ads)

• Strategize, set up, and optimize high-converting paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Manage daily budgets, monitor ad spend, and continuously optimize for key performance indicators (ROAS, CPA, CPC, and CTR).
• Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting to maximize ROI.

2. Modern Organic Growth (SEO, AEO, & GEO)

• E-commerce SEO: Own the organic search strategy tailored for e-commerce platforms. Optimize product pages, category pages, and technical SEO (site speed, mobile optimization, schema markup).
• Answer Engine Optimization (AEO): Structure content to target voice search, zero-click searches, featured snippets, and conversational queries.
• Generative Engine Optimization (GEO): Optimize the brands digital footprint to ensure visibility, inclusion, and positive citations within AI-driven search experiences and LLMs (e.g., ChatGPT, Google Gemini, Perplexity).
• Execute digital PR, brand mention, and citation strategies to build authority that AI engines recognize and recommend.

3. Retention & Automation (CRM)

• Design and execute lifecycle marketing workflows (welcome series, abandoned cart recovery, post-purchase nurturing) using tools like MoEngage, Brevo, and dotdigital.
• Segment the customer database effectively to deliver personalized email, SMS, and push notification campaigns.
• Monitor deliverability, open rates, and conversion metrics to improve customer retention.

4. Analytics & Reporting

• Track, analyze, and report on the performance of all digital marketing channels using Google Analytics 4 (GA4) and native platform dashboards.
• Provide actionable insights and data-backed recommendations to management for budget reallocation and scaling.

Preferred candidate profile

• Experience: 34 years of proven experience in a dedicated performance marketing, growth marketing, or digital marketing role.
• Paid Media Expertise: Deep, hands-on experience running ads on Google, Meta, LinkedIn, and TikTok.
• Next-Gen SEO Savvy: Strong understanding of traditional e-commerce SEO, paired with practical knowledge of how AI search engines pull and cite information (AEO/GEO).
• CRM Mastery: Proficiency with at least one or more customer engagement/marketing automation platforms (e.g., MoEngage, Brevo, dotdigital, or similar).
• Analytical Mindset: Comfortable working with data, spreadsheets, and attribution models to prove ROI.
• Creative Eye: Ability to collaborate with design and content teams to brief highly engaging visual and text assets for ads.