Performance Marketer

Rohan Corporation; Mangaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Rohan Corporation in Mangaluru seeks a results-driven Performance Marketer to plan, manage and optimise digital campaigns for real estate projects. The role focuses on generating qualified leads, improving campaign performance and turning enquiries into site visits and sales opportunities.

You will coordinate with sales, design and content teams, set up tracking with GA4, GTM and Meta Pixel, monitor ROAS, and explore AI tools to streamline workflows.

Qualifications

• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Knowledge of lead generation, retargeting, conversion tracking, and optimization.
• Experience with analytics, keyword research, and reporting tools.
• Ability to analyse data and make budget/ targeting decisions.
• Excellent communication, coordination, and organisational skills.
• Willingness to work from Bejai office in Mangalore.
• Experience with landing pages, sales funnels, CRM, email/WhatsApp marketing, AI tools is preferred.
• Real estate experience or familiarity with Mangalore property market preferred.
• Proficiency in Kannada or Tulu, plus English, is an added advantage.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads and Google Ads.
• Manage advertising budgets, audience targeting, retargeting and campaign performance.
• Monitor cost per lead, lead quality, conversion rates and return on ad spend.
• Test ad creatives, copy, audiences and landing pages to improve results.
• Set up and monitor conversion tracking using GA4, Google Tag Manager and Meta Pixel.
• Track leads through the sales funnel and use sales feedback to improve campaign quality.
• Coordinate with design, content and sales teams to align campaigns with business goals.
• Prepare performance reports with actionable insights and recommendations.
• Explore AI tools and automation to improve marketing workflows.

Skills

Lead generation

Campaign optimisation

Analytics

Reporting

Communication

Coordination

Organisational skills

Tools

Meta Ads

Google Ads

GA4

Google Tag Manager

Meta Pixel

Job description

Job Summary

We are looking for a results-driven Performance Marketer to plan, manage and optimise digital campaigns for our real estate projects. The role will focus on generating qualified leads, improving campaign performance and working with the sales, design and content teams to turn enquiries into site visits and sales opportunities.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads and Google Ads.
• Manage advertising budgets, audience targeting, retargeting and campaign performance.
• Monitor cost per lead, lead quality, conversion rates and return on ad spend.
• Test ad creatives, copy, audiences and landing pages to improve results.
• Set up and monitor conversion tracking using GA4, Google Tag Manager and Meta Pixel.
• Track leads through the sales funnel and use sales feedback to improve campaign quality.
• Coordinate with design, content and sales teams to align campaigns with business goals.
• Prepare performance reports with actionable insights and recommendations.
• Explore AI tools and automation to improve marketing workflows.

Requirements

• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of lead generation, retargeting, conversion tracking and campaign optimisation.
• Working knowledge of analytics, keyword research and reporting tools.
• Ability to analyse campaign data and make informed budget and targeting decisions.
• Good communication, coordination and organisational skills.
• Willingness to work from our Bejai office in Mangalore.
• Experience with landing pages, sales funnels, lead nurturing or CRM systems is an advantage.
• Familiarity with email or WhatsApp marketing, marketing automation and AI tools is preferred.
• Experience in real estate or knowledge of the Mangalore property market is preferred.
• Proficiency in Kannada or Tulu, alongside English, is an added advantage.