Digital Marketing Executive

Digi Tjs; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Digi Tjs in Bengaluru is seeking a hands-on Performance Marketing Specialist to generate qualified leads for its real estate and home loan businesses. The role involves planning, launching, monitoring, and improving campaigns to convert ad spend into enquiries, site visits, loan applications, and business opportunities.

The candidate will manage campaigns across Meta Ads, Facebook, Instagram, and Google Ads, with a focus on lead quality and cost efficiency.

Qualifications

• Hands-on experience running Meta Ads and Google Ads campaigns.
• Strong understanding of lead generation funnels and conversion tracking.
• Ability to optimize campaigns for cost per lead and ROI.

Responsibilities

• Plan and manage paid campaigns across Meta Ads and Google Ads.
• Generate leads for property sales and home loans.
• Set up lead forms, landing pages and WhatsApp enquiry channels.
• Manage remarketing campaigns to re-engage prospects.
• Coordinate with creative teams to develop ads and copy.
• Monitor performance and adjust budgets and audiences for better results.
• Track conversions with Meta Pixel, GA, and GTM and report metrics.

Skills

Meta Ads

Google Ads

Budget management

Lead generation

Analytics

Tools

Meta Pixel

Google Analytics

Google Tag Manager

Job description

Job Description: Performance Marketing Specialist

Real Estate & Home Loans

Location: Whitefield, Bengaluru 560048

Employment Type: Full-time | Work from Office

Experience: Preferably 1+ years in performance marketing. Strong practical skills and proven results matter more than qualifications.

About the Role

We are looking for a hands-on Performance Marketing Specialist to generate qualified leads for our real estate and home loan businesses.

The candidate should understand how digital advertising works and independently plan, launch, monitor and improve campaigns. Our priority is someone who can turn advertising spend into relevant enquiries, site visits, loan applications and business opportunities.

Key Responsibilities

• Plan and manage paid campaigns across Meta Ads,Facebook and Instagram and Google Ads.
• Generate leads for property sales, real estate enquiries and home loans.
• Select suitable campaign objectives, audiences, keywords, locations and budgets.
• Set up and improve lead forms, landing pages and WhatsApp enquiry

campaigns.

• Manage remarketing campaigns to reconnect with interested prospects.
• Coordinate with the presenter, videographer and editor to develop effective advertising creatives, videos and copy.
• Test different creatives, audiences and landing pages to improve lead quality and reduce acquisition costs.
• Set up and verify conversion tracking using tools such as Meta Pixel, Google Analytics and Google Tag Manager.
• Work closely with the sales team to track lead quality, follow-ups, site visits, applications and conversions.
• Maintain clear reports on advertising spend, qualified leads, cost per lead and business outcomes.
• Understand relevant advertising policies and ensure campaigns use accurate property and loan information.

Required Skills & Experience

• Practical experience managing Meta Ads and Google Ads, including

campaign setup and optimisation.

• Understanding of social media platforms and how to use them for customer acquisition.
• Ability to manage budgets responsibly and explain campaign performance clearly.
• Knowledge of lead generation funnels, conversion tracking, remarketing and audience targeting.
• Ability to distinguish between low-cost enquiries and leads with genuine buying or borrowing intent.
• Strong analytical skills, attention to detail and problem-solving ability.
• Ownership mindset and the ability to work independently while coordinating with creative and sales teams.
• Real estate, home loan, banking or financial services marketing experience is preferred.

What We Expect

We need someone who understands the complete processfrom an advertisement to an enquiry and finally a conversion. The candidate should be proactive, comfortable with a target-driven environment and willing to adjust campaigns based on sales feedback.

Candidates should be ready to demonstrate campaigns they have personally managed, including budgets, results and their contribution.

Compensation

Salary based on experience and demonstrated capability, with performance incentives linked to agreed targets.