Performance Marketer

Webocto; Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Bonuses

Learning budget

Career growth

Collaborative culture

Job summary

Webocto is seeking a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for its clients. You will own campaign performance end-to-end—from strategy and setup through daily optimization and reporting—and work closely with account managers, creative teams, and clients to hit growth and ROI targets.

The role emphasizes hands-on analytics, budget management, and collaboration across teams to scale campaigns, test creatives and landing pages,

Qualifications

• 2–5 years of hands-on paid media experience, preferably in an agency.
• Proven ROI delivery with ROAS, CPA, CAC, and LTV.
• Strong knowledge of Google Ads, Meta Ads Manager, and at least one of LinkedIn/TikTok/P-interest Ads.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and others.
• Own budget allocation and pacing across multiple client accounts.
• Conduct keyword research, audience targeting, and competitive analysis.
• Optimize campaigns using performance data — bids, creatives, audiences, landing pages, and funnels.
• Set up and maintain GA4, GTM, and conversion tracking with UTM structures.
• Build and present clear, insight-driven performance reports to clients and internal stakeholders.
• A/B test ad creatives, copy, and landing pages to improve ROAS and other metrics.
• Collaborate with designers and copywriters to refine high-performing creative assets.
• Identify upsell and scaling opportunities within existing client accounts.
• Manage multiple client accounts and deadlines in a fast-paced agency environment

Skills

Analytical mindset

Strong communication

Organization skills

Data-driven decision making

Tools

GA4

GTM

Looker Studio

Supermetrics

Excel/Sheets

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Pinterest Ads

Job description

We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets.

What You'll Do

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn,and other relevant platforms
• Own budget allocation and pacing across multiple client accounts simultaneously
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy
• Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels
• Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement
• Build and present clear, insight-driven performance reports to clients and internal stakeholders
• A/B test ad creatives, copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics
• Stay current on platform updates, algorithm changes, and emerging ad formats/channels
• Collaborate with designers and copywriters to brief and refine high-performing creative assets
• Identify upsell and scaling opportunities within existing client accounts
• Manage multiple client accounts and deadlines simultaneously in a fast-paced agency environment

What We're Looking For

• 2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting
• Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV)
• Strong working knowledge of Google Ads, Meta Ads Manager, and at least one of LinkedIn/TikTok/Pinterest Ads
• Proficiency with GA4, Google Tag Manager, and conversion tracking setup
• Comfortable with Excel/Google Sheets for data analysis; familiarity with dashboarding tools (Looker Studio, Supermetrics, etc.) a plus
• Strong analytical mindset with the ability to translate data into actionable recommendations
• Excellent communication skills — able to explain performance clearly to both technical and non-technical stakeholders
• Highly organized, deadline-driven, and comfortable managing multiple accounts/clients at once

Nice to Have

• Experience with e-commerce (Shopify/Amazon Ads) or lead-gen verticals
• Basic understanding of SEO, CRO, or email marketing
• Experience with programmatic or DSP platforms
• Familiarity with marketing automation tools (HubSpot, Klaviyo, etc.)

What We Offer

• Competitive salary + performance bonuses
• Learning & development budget for certifications and courses
• Opportunity to work across diverse industries and client portfolios
• Collaborative, fast-paced agency culture