Performance Marketer

s 2020 CS Group; Patna; On-site; INR 500,000 - 750,000; Full time

Job summary

CS Groups is seeking a driven Performance Marketer to turn ad spend into measurable business outcomes. You will own campaigns across Google Ads and Meta Ads, optimize based on data, and collaborate with leadership to scale strategies that work.

If you live for ROAS, CTR, and funnel optimization, this role is for you. The role emphasizes hands-on campaign management, conversion tracking setup, and regular performance reporting, with growth opportunities as the digital marketing function scales.

Qualifications

• Minimum 2 years of hands-on performance/digital marketing experience.
• Proven track record of managing and optimising paid ad campaigns.
• Strong command of Google Ads, Meta Business Manager, and analytics platforms.
• Comfortable with data and pulling insights from dashboards.

Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, and other platforms.
• Track, analyse, and optimise campaigns for ROAS, CPA, CTR, and conversion rate.
• Build and test ad creatives, landing pages, and audience segments.
• Set up and manage conversion tracking via Google Tag Manager, Pixel, and analytics tools.
• Prepare weekly/monthly performance reports with actionable insights.
• Collaborate with content and design teams to align creatives with campaign goals.
• Run A/B tests on ads, copy, and landing pages to improve performance.

Skills

Performance marketing

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Google Tag Manager

A/B testing

Audience segmentation

Funnel optimisation

Data analysis

Landing page optimization tools

Tools

Google Ads Manager

Meta Business Manager

Google Analytics

Google Tag Manager

Meta Pixel

Job description

Drive measurable growth through paid campaigns and data-driven performance marketing strategies. CS Groups is looking for a results-obsessed Performance Marketer who can turn ad spend into real business outcomes. If you live and breathe ROAS, CTR, and conversion funnels — this role is built for you. You'll own paid campaigns across platforms, continuously optimise based on data, and work directly with leadership to scale what's working. No fluff, only results.

What you’ll do

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, and other relevant platforms
• Track, analyse, and optimise campaigns for ROAS, CPA, CTR, and conversion rate
• Build and test ad creatives, landing pages, and audience segments
• Set up and manage conversion tracking via Google Tag Manager, Pixel, and analytics tools
• Prepare weekly/monthly performance reports with actionable insights
• Collaborate with content and design teams to align creatives with campaign goals
• Run A/B tests on ads, copy, and landing pages to improve performance

What we’re looking for

What we’re looking for Minimum 2 years of hands‑on experience in performance/digital marketing experience Proven track record of managing and optimising paid ad campaigns Strong command of Google Ads, Meta Business Manager, and analytics platforms Comfortable with data — can pull insights from dashboards and act on them Knowledge of SEO basics and how organic and paid strategies complement each other Excellent communication skills and ability to work in a fast‑paced environment

Key target — what success looks like

Within 3 months: Campaigns are profitable, ROAS is improving month‑on‑month, and you have a clear optimisation rhythm in place.

A day in this role

• Morning: Review campaign dashboards, flag underperforming ad sets
• Midday: Launch new creatives, adjust bids, coordinate with design for new assets
• Afternoon: Analyse funnel drop‑offs, update reports, test new audiences
• End of day: Log learnings, plan next day's experiments

Compensation structure

Fixed Salary: Shared during the interview process Performance Incentive: Applicable — details as per Appointment Letter Exact salary, incentive amounts, and T&Cs are shared at the time of offer.

Growth opportunity: Lead the entire digital marketing function as the team scales Opportunity to manage a larger ad budget as you prove results Direct mentorship from leadership with exposure to multi‑vertical marketing strategy.

Offer & onboarding: Successful candidates receive a formal offer letter and a warm onboarding into the CS Groups family.

Top priority:Candidates with proven ROAS results and a portfolio of live campaigns get top preference.

Requirements

• Minimum 2 years of performance/digital marketing experience
• Hands‑on expertise in Google Ads and Meta Ads (Facebook/Instagram)
• Proficiency in Google Analytics, Google Tag Manager, and Meta Pixel
• Strong analytical mindset — comfortable with spreadsheets and data
• Experience with A/B testing, audience segmentation, and funnel optimisation
• Familiarity with landing page tools (Unbounce, Webflow, or similar) is a plus
• Ability to work independently and meet performance targets

Incentives

Performance-based (details in Appointment Letter)