Performance Marketer

Zoho; Mohali; On-site; INR 550,000 - 900,000; Full time

Job summary

B9 Solution in Mohali, India, seeks an experienced Performance Marketer to lead paid advertising efforts. You will manage Google Ads and Meta Ads, drive lead generation, and optimize campaigns for ROAS and conversions.

Ideal candidate has 2+ years in Performance Marketing, hands-on GA4/GTM, and strong client-facing skills. Immediate joiner preferred; notice period not mandatory.

Qualifications

• 2+ years of experience in Performance Marketing/PPC.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of GA4, GTM and conversion tracking.
• Experience in lead generation and campaign optimization.

Responsibilities

• Plan, create, and manage campaigns on Google Ads and Meta Ads.
• Manage Search, Display, Remarketing, Performance Max, and Lead Generation campaigns.
• Monitor and optimize campaigns to improve ROAS, CPL, CPA, CTR, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Perform A/B testing for ad creatives, copies, audiences, and landing pages.
• Manage campaign budgets and optimize overall ROI.
• Handle client calls, requirements, and campaign discussions.
• Prepare weekly/monthly performance reports and share insights.
• Coordinate with design and content teams for ad creatives.

Skills

Campaign management

Lead generation

PPC management

GA4

A/B testing

Client communication

Budget management

Analytics

Tools

Google Ads

Meta Ads

GA4

GTM

Meta Pixel

Job description

B9 Solution is looking for an experienced Performance Marketer with 2+ years of experience in managing and optimizing paid advertising campaigns. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, lead generation, campaign optimization, and client handling.

Position: Performance Marketer

Experience: 2 Years or Above

Notice Period: Immediate Joiner Preferred

Key Responsibilities:

• Plan, create, and manage campaigns on Google Ads and Meta Ads.
• Manage Search, Display, Remarketing, Performance Max, and Lead Generation campaigns.
• Monitor and optimize campaigns to improve ROAS, CPL, CPA, CTR, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Perform A/B testing for ad creatives, copies, audiences, and landing pages.
• Manage campaign budgets and optimize overall ROI.
• Handle client calls, requirements, and campaign discussions.
• Prepare weekly/monthly performance reports and share insights.
• Coordinate with design and content teams for ad creatives.

Requirements

• 2+ years of experience in Performance Marketing/PPC.
• Hands-on experience with Google Ads & Meta Ads.
• Knowledge of GA4, GTM & Conversion Tracking.
• Experience in Lead Generation & Campaign Optimization.