Performance marketer

techtify.co.in; Kottakkal; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Techtify is seeking a Performance Marketer to lead data-driven digital marketing campaigns from planning through optimization. You will manage budgets across search, social, and display channels to drive lead generation, sales, and brand awareness.

Daily tasks include monitoring performance metrics, running A/B tests, and optimizing creatives and targeting for maximum ROI. You will collaborate with content, design, and sales teams to ensure consistent messaging and reporting.

Qualifications

• Strong skills in planning, executing, and optimizing data-driven digital campaigns.
• Experience with analytics and reporting tools and data-driven decision making.
• Ability to collaborate with content and design teams to create effective ad creatives and landing pages.
• Understanding marketing funnels, CRO, and audience segmentation.
• Degree or coursework in Marketing/Business, or equivalent experience.
• Excellent communication, problem-solving, and time-management skills.
• Comfort working on-site in Kottakkal and coordinating with cross-functional teams.

Responsibilities

• Plan, execute and optimize data-driven digital marketing campaigns across search, social, and display channels.
• Manage campaign budgets and monitor performance metrics to maximize ROI.
• Conduct A/B tests and optimize creatives, targeting, and landing pages.
• Prepare regular performance reports and provide actionable insights.
• Collaborate with content, design, and sales teams to align campaigns with business goals.

Skills

Performance marketing

Digital advertising

Campaign optimization

A/B testing

Analytics & reporting

Cross-functional collaboration

Communication & time management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Ad platform dashboards

Landing page optimization tools

Job description

Company Description Techtify has been a trusted provider of innovative technology solutions, services, and training since 2008. The company delivers advanced automation solutions, professional training, and premium products for both business and home use, helping clients enhance their lifestyle and business performance. Techtify is committed to secure, efficient, and sustainable solutions, backed by reliable after-sales support from a dedicated technical team. Powered by the legacy of Britco and Bridco, leaders with more than two decades of innovation, Techtify offers a strong foundation for professionals seeking growth in the tech and services sector.

Role Description This is a full-time, on-site Performance Marketer role based in Kottakkal. The Performance Marketer is responsible for planning, executing, and optimizing data-driven digital marketing campaigns across channels such as search, social, and display to drive lead generation, sales, and brand awareness. Day-to-day activities include managing campaign budgets, monitoring performance metrics, conducting A/B tests, and optimizing creatives and targeting for maximum ROI. The role involves close collaboration with content, design, and sales teams to align campaigns with business goals and ensure consistent messaging. The Performance Marketer will also prepare regular performance reports, provide insights, and recommend improvements to support continuous growth.

Qualifications

• Strong skills in performance marketing and digital advertising, including campaign setup, optimization, and tracking.
• Experience with analytics and reporting tools (e.g., "Google Analytics, ad platform dashboards") and data-driven decision-making.
• Ability to collaborate with content and design teams to create effective ad creatives and landing pages.
• Solid understanding of marketing funnels, conversion rate optimization, and audience segmentation.
• Relevant degree or coursework in Marketing, Business, or a related field, or equivalent practical experience.
• Excellent communication, problem-solving, and time-management skills.
• Comfort working on-site in Kottakkal and coordinating with cross-functional teams.
• Experience in technology, training, or automation-related industries is an advantage.