Performance Marketer

Dechcept; Surat; On-site; INR 167,000 - 391,000; Full time

Job summary

Dechcept seeks a Performance Marketing Executive to drive digital campaigns across Google Ads, Facebook/Meta, LinkedIn, and more from Surat, Gujarat. You will plan, launch, optimize, and report on campaigns, coordinating with creative and strategy teams to meet client goals and ROI targets.

The role requires hands‑on campaign management, budget control, and strong analytics to improve performance and deliver actionable insights. A related degree is preferred and certification is a plus.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Hands-on experience managing paid campaigns (Google Ads, Meta Ads, etc.).
• Proven track record of managing budgets and achieving positive ROI.
• Certification in Google Ads or Meta Blueprint is a plus.
• Strong understanding of digital marketing funnels, audience segmentation, and media buying.
• Ability to handle multiple client accounts and meet deadlines under pressure.

Responsibilities

• Develop advertising strategies based on client goals, target audiences, and budgets.
• Create and present media plans and performance projections to clients and internal teams.
• Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Set up conversion tracking, audience targeting, and retargeting strategies.
• Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.
• Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
• Conduct A/B testing of creatives, copies, landing pages, and audiences.
• Use data-driven insights to improve ad relevance and audience engagement.
• Generate weekly and monthly performance reports with key takeaways.
• Provide clear, actionable recommendations to improve future campaigns.
• Communicate campaign results and strategy updates to clients and team members.
• Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
• Stay updated on digital marketing trends, platform updates, and best practices.

Skills

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

A/B Testing

Remarketing

UTM Tracking

ROI Analysis

Client Reporting

Campaign Strategy

Education

Bachelor's degree

Tools

Google Tag Manager

Job description

1-4 Years Experience | ₹15,000-35,000 | Full time | WFO | Surat, Gujarat

Job Overview

We are seeking a highly skilled and result-driven Performance Marketing Executive to join our dynamic marketing agency. The ideal candidate will be responsible for creating, managing, and optimizing digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more. You will work closely with creative and strategy teams to ensure ad campaigns align with client goals, deliver strong ROI, and drive measurable growth.

Key Responsibilities

• Develop advertising strategies based on client goals, target audiences, and budgets.
• Create and present media plans and performance projections to clients and internal teams.

Campaign Setup & Management

• Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Set up conversion tracking, audience targeting, and retargeting strategies.
• Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.

Performance Optimization

• Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
• Conduct A/B testing of creatives, copies, landing pages, and audiences.
• Use data-driven insights to improve ad relevance and audience engagement.

Reporting & Insights

• Generate weekly and monthly performance reports with key takeaways.
• Provide clear, actionable recommendations to improve future campaigns.
• Communicate campaign results and strategy updates to clients and team members.
• Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
• Stay updated on digital marketing trends, platform updates, and best practices.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Fresher of hands-on experience managing paid campaigns (Google Ads, Meta Ads, etc.).
• Proven track record of managing budgets and achieving positive ROI.
• Certification in Google Ads or Meta Blueprint is a plus.
• Strong understanding of digital marketing funnels, audience segmentation, and media buying.
• Ability to handle multiple client accounts and meet deadlines under pressure.

Required Skills

Technical Skills

• Google Ads Manager, Facebook Business Manager, LinkedIn Ads, Google Tag Manager
• Conversion tracking setup, Google Analytics, and Pixel configuration
• A/B Testing, Remarketing, UTM tracking

Analytical Skills

• Data interpretation and reporting
• ROI & performance analysis
• Campaign diagnostics and improvement
• Clear client communication and reporting
• Brief interpretation and strategy translation
• Team coordination with design/content/SEO teams