Performance Marketer

iQuanta; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading education platform in Gurugram is seeking a marketing performance specialist to drive effective campaigns and ensure high lead quality. The ideal candidate will possess strong hands-on experience with various advertising platforms and demonstrate a data-driven approach to enhance performance. Responsibilities include optimizing marketing channels, developing creative strategies, and generating actionable insights. If you thrive in a fast-paced environment and are passionate about education, apply now.

Qualifications

• Strong hands-on experience with ad platforms and analytics tools.
• Ability to derive insights from data and make quick decisions.
• Proven expertise in performance optimisation and audience targeting.

Responsibilities

• Drive profitable performance across all marketing channels.
• Ensure a flow of high-quality leads meeting qualification benchmarks.
• Develop a creative testing strategy to improve campaign outcomes.
• Conduct daily campaign optimisation for budget and performance.

Skills

Meta Ads Manager

Google Ads

YouTube Ads

Performance optimisation

Data analysis

Strong communication skills

Job description

iQuanta is India’s leading e-learning platform for MBA and other competitive exams. Established in 2016, we have built a thriving community of over 6 lakh aspirants, with 10,521+ IIM calls and 1,000+ IIM converts in just 6 years. With our innovative dual pedagogy, 24/7 doubt-solving, and highly engaging programs, we are revolutionising the way students learn. iQuanta is also expanding into other segments, including JEE, NEET, and Study Abroad.

Qualifications:

• Drive consistently profitable performance across all paid marketing channels by maintaining strong ROAS and conversion efficiency.
• Ensure a steady flow of high-quality leads that meet the company’s qualification benchmarks and contribute to monthly sales targets.
• Develop and execute a continuous creative testing strategy, including new ad copies, visuals, and formats, to improve campaign outcomes.
• Conduct daily campaign optimisation through budget reallocation, bid adjustments, audience refinement, and performance-based scaling.
• Deliver clear and actionable performance reports with insights, trends, and recommendations to guide strategic decisions.
• Implement ongoing A/B testing of campaigns, audiences, and landing experiences to achieve incremental improvements in cost efficiency and conversion quality.

Required Skills & Experience:

• Strong hands‑on experience with Meta Ads Manager, Google Ads, YouTube Ads, and relevant analytics tools.
• Expertise in performance optimisation, funnel analysis, and media planning.
• Ability to work with data, derive insights, and make quick decisions based on real‑time performance.
• Creative reasoning for ad testing and understanding what drives user attention and conversion.
• Strong communication skills and the ability to work in a fast‑paced, target‑oriented environment.

Preferred Qualifications:

• Experience working in EdTech or high‑ticket lead‑generation industries.
• Knowledge of tracking tools, CRM integrations, and attribution models.
• Understanding of remarketing funnels and behavioural targeting.