Senior Performance Marketer

Lantern Digital; Ahmedabad District; On-site; INR 500,000 - 700,000; Full time

Job summary

Lantern Digital is looking for a Senior Performance Marketer to optimize digital advertising across Google, Meta, and other platforms. The role focuses on driving leads, traffic, and conversions with strong analytics, A/B testing, and funnel optimization.

You will manage campaigns end-to-end, collaborate with design and marketing teams, and stay ahead of industry trends to ensure ROI and growth for the business.

Qualifications

• Minimum of 3 years in performance marketing, with focus on paid advertising.

Responsibilities

• Develop and implement digital marketing strategies across paid platforms including Google Ads and Meta Ads.
• Plan, execute, and optimize campaigns to drive leads, traffic and conversions.
• Conduct keyword research, ad copy, and creative development to maximize performance.
• Utilize Google Analytics and other tools to monitor, analyze, and report campaign KPIs.
• Refine website conversion funnels and landing pages to improve conversions.
• Collaborate with marketing and design teams to test assets for campaigns.
• Stay updated on industry trends to maintain competitive edge and ROI on ad spend.
• Collaborate with cross-functional teams to align marketing with company goals.

Skills

Performance marketing

Paid advertising

Analytics

A/B testing

Conversion rate optimization

Marketing funnel analysis

Cross-functional collaboration

Communication skills

Tools

Google Ads

Meta Ads

Google Tag Manager

Google Analytics

Excel

Job description

Job Description:

Senior Performance Marketer

Location: Ahmedabad, Gujarat (On-site)

Experience: 3 - 4 years

Salary Range: 5 LPA to 7 LPA

As a Senior Performance Marketer, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus). Your expertise willdirectly impact our brand's visibility and conversion rates. We are seeking a talented professionalwith a minimum of 3 years of experience in performance marketing.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus)
• Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, andconversion rates.
• Conduct keyword research, ad copywriting, and creative development to maximizecampaign performance.
• Utilize Google Analytics and other analytical tools to monitor, analyze, and report oncampaign performance, making data-driven adjustments to achieve KPIs.
• Continuously analyze and refine website conversion funnels to enhance user experienceand increase conversion rates.
• Collaborate with the marketing and design teams to create and test landing pages, adcreatives, and other assets for campaigns.
• Stay up to date with industry trends, emerging platforms, and best practices to ensure acompetitive edge in the market.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications:

• Minimum of 3 years of experience in performance marketing, with a strong focus on paidadvertising.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads,LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of Ecommerce marketing channels and campaign measurement.
• Should have in-depth knowledge of Google Tag Manager
• In-depth knowledge of Google Analytics, Excel and other analytics tools.
• Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Certifications in relevant advertising platforms