Performance Marketer Executive

The Batraa Numerology; New Delhi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

The Batraa Numerology is seeking a creative, data-driven Performance Marketer Executive with 3–4 years of hands-on experience in Meta Ads and Google Ads, preferably in EdTech or digital products. The role involves planning, launching, managing and optimizing campaigns, driving leads and ROAS through constant testing, analyzing data for growth, and collaborating with the creative team to produce high-performing ad concepts.

AI tools usage is encouraged.

Qualifications

• 3–4 years of hands-on performance marketing experience.
• Strong expertise in Meta Ads & Google Ads.
• Experience managing performance campaigns and budgets.
• Strong understanding of CTR, CPC, CPL, CPA, ROAS, CVR, CAC.
• Strong creative thinking + analytical skills.
• Good understanding of copywriting and advertising psychology.
• Strong knowledge of AI tools.
• EdTech experience is highly preferred, especially selling courses/digital products.

Responsibilities

• Plan, launch, manage & optimize Meta and Google Ads campaigns.
• Drive leads, purchases, CPA & ROAS through continuous testing and optimization.
• Analyze campaign data and identify growth opportunities.
• Conduct creative analysis and identify winning hooks, angles, formats & messaging.
• Work with the creative team to develop high‑performing ad concepts and briefs.
• Conduct competitor research across ads, offers, creatives and funnels.
• Continuously test new audiences, creatives, copies and offers.
• Use AI tools for research, copywriting, creative ideation, analysis and automation.

Skills

Meta Ads

Google Ads

AI tools

Copywriting

Advertising psychology

Creative thinking

Analytical skills

Data-driven

Audience testing

Tools

AI tools

Job description

Performance Marketer Executive

Experience: 3-4 Years
Industry Preference: EdTech / Digital Products
Employment Type: Full-Time

About the Role

We're looking for a creative, data-driven Performance Marketer with strong hands‑on experience in Meta Ads & Google Ads.

The ideal candidate should preferably have experience in EdTech, especially in running paid campaigns to sell courses, webinars, workshops, memberships, or digital products.

Key Responsibilities

• Plan, launch, manage & optimize Meta and Google Ads campaigns.
• Drive leads, purchases, CPA & ROAS through continuous testing and optimization.
• Analyze campaign data and identify growth opportunities.
• Conduct creative analysis and identify winning hooks, angles, formats & messaging.
• Work with the creative team to develop high‑performing ad concepts and briefs.
• Conduct competitor research across ads, offers, creatives and funnels.
• Continuously test new audiences, creatives, copies and offers.
• Use AI tools for research, copywriting, creative ideation, analysis and automation.

Requirements

• 3–4 years of hands‑on performance marketing experience.
• Strong expertise in Meta Ads & Google Ads.
• Experience managing performance campaigns and budgets.
• Strong understanding of CTR, CPC, CPL, CPA, ROAS, CVR, CAC, etc.
• Strong creative thinking + analytical skills.
• Good understanding of copywriting and advertising psychology.
• Strong knowledge of AI tools.
• EdTech experience is highly preferred, especially selling courses/digital products.

Ideal Candidate

Someone who can think beyond “running ads” and understand:

Audience Hook Creative Offer Funnel Conversion Revenue

If you are data-driven, creative, curious and execution-focused, we’d love to hear from you.