Performance Marketer

Yocket; Mumbai Suburban; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Medical insurance for immediate family

Mentor-driven culture

Access to psychological counseling

Opportunity to impact students’ journeys

Job summary

A leading platform for study-abroad aspirants is seeking an entry-level digital marketer to manage paid campaigns. The role involves collaboration with creative teams, analyzing campaign performance, and optimizing strategies. Join a mentor-driven culture with benefits such as medical insurance and professional counseling to help students achieve their academic goals.

Qualifications

• Experience managing performance campaigns on Meta and Google.
• Strong analytical skills with data insights interpretation.
• Understanding of lead conversion funnels and marketing metrics.

Responsibilities

• Plan, execute, and manage paid campaigns on Meta and Google.
• Track and optimize lead generation funnels across channels.
• Set up tracking tools to measure campaign effectiveness.

Skills

Analytical skills

Performance marketing metrics

Data interpretation

Tools

Google Analytics

Google Tag Manager

Facebook Pixel

Job description

Yocket is India’s largest and most active online platform for study-abroad aspirants.

Since 2015, we have empowered over 10 lakh students in securing admissions to top global universities like Harvard, MIT, Oxford, UC Berkeley, and more. Our services include expert counseling, test preparation, visa assistance, and education loans through partnerships with 12+ institutions such as HDFC, Avanse, Leap Finance, and others.

Key Responsibilities

• Plan, execute, and manage paid campaigns across Meta Ads Manager and Google Ads Manager.
• Track and optimize lead generation funnels with performance insights across channels.
• Set up and manage tracking tools (e.g., GA4, Facebook Pixel, GTM) to measure and report campaign effectiveness.
• Collaborate with the creative team on ad copy and video creatives; openness to appear in ads is a plus.
• Monitor and report on KPIs such as CTR, CPL, ROAS, and customer acquisition cost.
• Conduct A/B tests to refine creatives, targeting, and landing pages.
• Stay updated on digital marketing trends, platform updates, and competitor strategies.

Perks & Benefits

• Medical insurance for you and your immediate family.
• Mentor-driven culture where ideas are welcomed and supported.
• Access to professional psychological counseling for mental well-being.
• Opportunity to make a meaningful impact in students’ academic journeys.

Requirements

• Experience managing performance campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Understanding of performance marketing metrics and lead conversion funnels.
• Experience with analytics tools like Google Analytics, Google Tag Manager, and Facebook Pixel.
• Ability to manage multiple campaigns and budgets with a performance-driven approach.
• Prior experience in Ed-Tech or D2C is a strong advantage.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Higher Education