Performance Marketer

Softrate Technologies Pvt. Ltd; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Softrate Technologies Pvt. Ltd invites a results-driven Performance Marketer to plan, execute, and optimize paid marketing campaigns that generate leads, customer acquisition, and measurable ROI.

You will manage campaigns across Google Ads, Meta, and LinkedIn, analyze performance, run A/B tests, collaborate with design and content teams, and produce analytics reports to steer growth. This role demands a data-driven mindset and strong problem-solving in a fast-paced sales environment.

Qualifications

• Proven experience in performance marketing and paid user acquisition.
• Hands-on expertise with Google Ads Manager, Meta Ads Manager, and LinkedIn Ads.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, etc.
• Experience in funnel optimization, conversion tracking, and audience targeting.
• Data-driven mindset with strong problem-solving ability.

Responsibilities

• Plan and manage paid ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other channels.
• Monitor, analyze, and optimize campaign performance (CPC, CPA, ROAS, conversion rates).
• Conduct A/B testing on creatives, ad copy, landing pages, and audiences.
• Collaborate with design and content teams to create high-converting ad assets.
• Track marketing analytics and generate performance reports using tools like Google Analytics.
• Stay updated with latest digital marketing trends, algorithms, and best practices.

Skills

Performance marketing

Paid user acquisition

Data analysis

Audience targeting

Conversion optimization

Problem-solving

Tools

Google Ads Manager

Meta Ads Manager

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

We are looking for a results-oriented Performance Marketer to plan, execute, and optimize paid marketing campaigns that drive leads, customer acquisition, and measurable ROI.

What you’ll do

• Plan and manage paid ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other channels.
• Monitor, analyze, and optimize campaign performance (CPC, CPA, ROAS, conversion rates).
• Conduct A/B testing on creatives, ad copy, landing pages, and audiences.
• Collaborate with design and content teams to create high-converting ad assets.
• Track marketing analytics and generate performance reports using tools like Google Analytics.
• Stay updated with latest digital marketing trends, algorithms, and best practices.

What we’re looking for

• Proven experience in performance marketing and paid user acquisition.
• Hands-on expertise with Google Ads Manager, Meta Ads Manager, and LinkedIn Ads.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, etc.
• Experience in funnel optimization, conversion tracking, and audience targeting.
• Data-driven mindset with strong problem-solving ability.

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